Blogging since 2003


Why Reviews Matter

Reviews are an essential part of your Local SEO process. Find out here how to get a review process set up to guarantee a steady stream of reviews. Plus read on to learn how one tiny Croatian business is killing it on TripAdvisor by automating the process for seeking and getting reviews!


How Much Can We Trust WhatsApp?

WhatsApp T&C’s changed on 6 Jan 2021 force European users to accept data sharing with Facebook – or account gets deleted.

word of the year 2020

Word Of The Year 2020

My word of the year is THEY. I’ve been quietly adding it to web copy, ad copy, and social media captions replacing he’s and she’s to make the world a little more inclusive.

facebook SME grant Ireland

Facebook Grant For Small Business Ireland

You have until Fri 16th Oct to apply for a grant from Facebook if you are an Irish SME. You can get up to €2254 in cash and €1353 in ad credits if you are successful in your application.


TikTok v Reels

TikTok v Reels This image pretty much sums up how I feel about TikTok! It’s the one where you don’t have to stage your life,

RAI Brightspark

Brightspark RAI Collaboration

Joint effort by Brightspark and the Restaurants Association of Ireland to support the sector by providing training in social media designed to help restaurants survive by clear communication and clever social.

3 online video editing tools

5 Online Video Editing Tools

You know you need to do video. There’s a whole host of online video editing tools out there to help you. But which one is best? We road tested several, so you don’t have to…

ballygarry house hotel video

Top Tips To Re-Open

I’ve been doing a lot of work helping businesses get ready to reopen post Covid. Here are my top tips for restaurants, hotels, and bars to get your social media ready for business.


Instagram Scheduling Apps

Why use an Instagram scheduling app? You’re using Instagram and finding it’s driving good engagement. Now you’re ready to step up your game and start


Ways You Can Spend Your Voucher

Want to make the best use of your Business Continuity Voucher or Trading Online Voucher? Read on to find out how we have been helping some awesome businesses do just that, and bounce back Post Covid.

Marketing Consultant Testimonial

The Best Testimonials

Something you can do now to help you get back post Covid: get great testimonials. Here’s how to do it.

covid19 social media strategy

Time To Go Easy

At a time when social media is truly social, now IS the time to be purveying non-essential items. (update May 2020 – it’s OK to promote now)


How Brightspark Does Buyer Personas

Our proprietary approach to creating personas that form the basis of your marketing activity. This approach is unique to Brightspark and we have evolved it over 21 years. Tried and tested – you bet it is!


Learn Social Media Like A Pro Elite Is Back

Our most popular course – online with in person training – starts on 26 Feb in Dublin and 4 March in Athlone. Limited to 12 places. New for 2020: WhatsApp Marketing!