Challenge: OEE Systems, a provider of Overall Equipment Effectiveness (OEE) software, recognised the need to improve its website’s user experience (UX) and conversion rate optimisation (CRO). They wanted to increase website traffic, engagement, and leads generated.Solution: Brightspark performed a deep dive UX audit to uncover OEE Systems’ website weaknesses and areas for improvement. Here’s what
Imagine managing 46 social channels across booming tech events. Catalyst Media did it, churning out 12 months of content thanks to a strategic AI punch! Here’s how they did it…Catalyst Media, a multi-faceted media solutions provider, based in Dublin, Ireland, has totally transformed the way they work, thanks to AI. The company is well known
As a digital marketer, you know that the tools you use can either serve as a bedrock for success or become a chink in your armour. One year ago, we at Brightspark made a pivotal decision to switch out of Active Campaign and integrate SendPulse as our preferred email marketing software. And it has been
I’m not impressed with the new GPT’s that everyone is talking about. Here’s why…right now they only really work when you upload a load of data to feed them. But getting them to perform simple tasks not functioning as they should, yet. They were announced last Monday, came to most people’s screens around Wednesday and there was