digital marketing strategy

A digital marketing strategy is a plan to help you reach your goals.

Our strategic process is renowned and works across every sector. We have a proven approach that analyses the external competitive environment with internal capabilities, to deliver strategy documents that are clear, workable, and unique.

If you go all out on digital without having a clear plan, your content runs the risk of being just 'stuff' and you'll end up spending money boosting the wrong things. With our digital marketing strategies, you'll be clear on your goals, you'll have an explicit plan on how to get there, and you'll be tracking metrics that are meaningful for business growth.

Smart digital marketing strategies

Brightspark has worked on strategies for all sizes and types of businesses to help them align digital marketing activity with business goals. From start-ups taking part in the New Frontiers Programmes around the country, large semi- state bodies like Failte Ireland, Tusla, and everyone in between, we’re known for our clarity and clear workable plans. With 18 years operating at the forefront of digital marketing, we bring an unparalleled understanding of the digital marketing landscape that positions us really well to help you achieve real results from digital media.

Our Digital Marketing strategies ...

create brand awareness

generate leads

engage new customers

grow new audiences

Our proven strategic process

  • Begins with a persona workshop in which you tell us about your current and target customers. 
  • Then we’ll deconstruct your key competitors' online activity using our proprietary approach to competitor analysis. These insights will form a baseline level for where you want to be in order to match or beat them. 
  • Combining the research with our years of experience and a deep understanding of ‘where it’s all going’, we will present a set of strategic recommendations for you. Goals will be clear, as well as how to get there, and importantly how you will measure results.

Your digital marketing strategy document will include recommendations on:

  • Channel mix
    search versus social
  • Platform mix
    best suited to your targets
  • Content type
    ideas to inspire action
  • Paid media
    social, PPC and SEO

Case study

Convention Centre Dublin

Digital strategy for award-winning convention centre.

Let's get started

Let's get started