Digital Marketing Strategy

Digital marketing strategy is a plan of action to achieve your goals.

A digital marketing strategy is a plan of action that outlines how your business can achieve its marketing goals through the smart usage of channels such as search and social media. Without integrated strategy, your content is just stuff and the money spent will not deliver the desired results.

When we set goals for digital and chart a course for how to get there, everything falls into place. Now we can use digital and social media to generate leads – not likes!

Brightspark has identified smart digital marketing strategies for companies large and small. From start-ups on the New Frontiers Programme, to semi- state bodies like Failte Ireland, Tusla, and RTB, and everyone in between, our unparalleled understanding of the space positions us really well to help you come up with a workable plan that will enable you to achieve real results from digital media. 

How We Do It

You tell us about your target market and your value proposition. We’ll combine research and insights, with years of experience and a deep understanding of ‘where it’s all going’ to deliver a strategic recommendation that will deliver the best results for your business.

We will investigate competitor activity, dive into your business goals, and use our expertise to determine what will resonate with your audience and drive the best results for your business.

Your digital marketing strategy will be realistic for the level of digital capability within your organisation. The steps you need to take to achieve these goals will be clear and understandable, and will act as inspiration to your team.

Your strategy will include recommendations on:

  • The Channel Mix
    I.e. Search versus Social.
  • The Platforms
    The platforms that are best suited to your targets.
  • Content
    Content ideas that will inspire action from your target audience
  • Paid Media
    Paid social, PPC, and SEO

If you’re looking for a strong digital marketing plan that is focused on achieving business goals, contact us for a quote today. You can decide whether to take the strategy and implement in-house, or to engage Brightspark to work with you on implementing it.

case study

Convention Centre Dublin

Digital strategy for award-winning convention centre. 

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