us then

us now

An exciting time for digital marketing transformation

  • If you’re looking to invest in marketing today, you want to be sure that you are working with a business that can deliver outstanding digital marketing that creates awareness, attracts more customers, and leads to more sales.
  • You want a future focused digital marketer that can seamlessly evolve from web2 (today’s web) with all the principles and practices that we know today, into the metaverse (web 3), coming soon.
  • You want an advisor who can predict when is the right time to move. You don’t want to be too early, and you certainly don’t want to miss the opportunity by being late.

The Original Spark - How It All Began

When BNP and Paribas merged to form a new brand, a global set of brand assets was created and sent worldwide. As the newest member of the marketing team in Sydney Australia, I was given the task of updating every touchpoint with the new logo and assets. The French commanders were more interested in business cards and letterhead than websites, and this was my opportunity. The year was 1999.

C'est quoi - le website?

I befriended an IT guy in the bank and fed him content for an Aussie version of the BNP Paribas website. As soon as the website went live, I placed myself in front of all the top recruiters in the city, announcing myself as a marketer that does websites. A new title was born “website marketing” and I was quickly in hot demand as someone who could do this new thing. 

It was an exciting time where we were making up how to do things. Always testing, discovering what works, and then doing it again. The same methodology I still use today on campaigns: paid social, organic social media, email or otherwise.

Same Same But Different

Fast forward to today, the advent of Web 3.0 and it all feels a little familiar. Nobody has experience in Web 3.0 marketing yet because it hasn’t been done. You can’t take a course in Web 3.0 marketing, because the principles have yet to be established. We are very close. Different forecasters estimate it as between 1 year and 3 years.
Are you ready for the ride?

To help you with your decision, here are the strengths we believe you should look for when choosing a digital marketing consultant. 

  • Results & Experience

    A no brainer this one, but have they worked across a wide range of platforms on a variety of projects? Like the time we helped Tusla join the conversation on Twitter. Or how we've helped teams embrace LinkedIn from Dell, ESB, and the Sunday Business Post. In late 2021, we did our first TikTok marketing campaign for a client - a toy shop in Wicklow town. You've got to be know that your marketing consultant has a proven ability to communicate visually. Video, imager, infographics, short form content such as Reels, TikToks. Ask to see examples, not just blog posts.

  • Deep Sectoral Knowledge - we've gone deep on some - hospitality & tourism - hotels and activities as well as running social media for Failte Ireland's business tourism.  Political digital marketing is an area where we have delivered numerous election wins. And we've worked with over 90 Retailers to help them market during and after Covid. Our background is Financial Services and we've been the driving force behind many innovations in that sector too - going back as far Bank of Ireland Private Banking's core online offering in 2001, to websites and paid social campaigns that have delivered leads for savvy pension fund managers and on brand messaging for wealth advisors, private equity firms, and financial consultants.
  • Apps & Tools  - we've built our business around using marketing technology to run more efficiently. In fact, to celebrate our 18th anniversary in business we made this - our 41 tried and tested tools - as a giveaway for anyone looking to scale their digital marketing efficiently. If you're looking for someone who is great at SEO, use this tool to check out their link strength. Be sure to hire a digital marketing consultant who is growing domain referrers like we do. 

If you'd like to have a conversation about your marketing goals and how Brightspark can help, you can either book a Zoom call, or drop us an email below and we will respond within 1 business day.

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