us then

us now

Now is an extraordinary time for digital marketing transformation!

  • When investing in the future of your business, you'll want a partner that can bring fresh and innovative solutions to drive customer engagement and increase sales.
  • With generative AI rapidly advancing - having someone who understands what it's all about and what tools to leverage will be key.
  • This is an exciting time to be marketing; we've let us help pave your path forward with effective digital marketing strategies today!

The Original Spark - How It All Began

When BNP and Paribas merged to form a new brand, a global set of brand assets was created and sent worldwide. As the newest member of the marketing team in Sydney Australia, I was given the task of updating every touchpoint with the new logo and assets. The French commanders were more interested in business cards and letterhead than websites, and this was my opportunity. The year was 1999.

C'est quoi - le website?

I befriended an IT guy and fed him content for an Aussie version of the BNP Paribas website. As soon as the website went live, I placed myself in front of all the top recruiters in the city, announcing myself as a marketer that does websites. A new title was born “website marketing” and I was quickly in hot demand as someone who could do this new thing. 

It was an exciting time where we were making up how to do things. Always testing, discovering what works, and then doing it again. The same methodology I still use today on campaigns: paid social, organic social media, email or otherwise.

Same Same But Different

Fast forward to today, it is an exciting time to be in marketing, and we are here to help you move forward. Back in the day we embraced the unknown, continuously testing, discovering, and refining to get the results. Just as we do today. 

With our wealth of experience and adaptability, Brightspark is your trusted partner to navigate this transformative era. Let us be your guide and together we'll embark on an exciting journey of digital marketing transformation.

To help you with your decision, here are the strengths we believe you should look for when choosing a digital marketing consultant. 

  • Results & Experience

    A no brainer this one, but have they worked across a wide range of platforms on a variety of projects? Like the time we helped Tusla join the conversation on Twitter. Or how we've helped teams embrace LinkedIn from Dell, ESB, and the Sunday Business Post. Helping clients get their head around  TikTok marketing campaign for a client - a toy shop in Wicklow town. Being able to communicate visually. Video, images, infographics, short form content such as Reels, TikToks. Ask to see examples, not just blog posts.

  • Industry Expertise - we have experience working in multiple sectors across B2B and have a deep understanding of manufacturing, software, and edtech. On the B2C side, we have worked across hospitality & tourism, retail and politics, as well as Government projects.  Our background is Financial Services and we have delivered many projects from websites and paid social campaigns to on-brand wealth advisors, private equity firms, and financial consultants.
  • AI for Marketing  - we've built our business around using marketing technology to deliver effective results more efficiently. Since the advent of ChatGPT, we've developed a reputation for being a leader in harnessing AI to ideate, research, create and distribute more effective content marketing. We train other in-house marketers, consultants and business owners in how to adapt and augment marketing processses using tools like ChatGPT, MidJourney and Jasper to deliver better marketing results, faster, and at lower cost. 

Would you like to talk to us?

Get in touch!