us then

us now

Now is an extraordinary time for digital marketing transformation!

  • When investing in the future of your business, you'll want a partner that can bring fresh and innovative solutions to drive customer engagement and increase sales.
  • With technology rapidly advancing from web2 into Web3 - having someone who understands what it's all about and when is the right time to take advantage will be key. 
  • Don't miss out on this amazing opportunity; let us help pave your path forward with effective digital marketing strategies today!

The Original Spark - How It All Began

When BNP and Paribas merged to form a new brand, a global set of brand assets was created and sent worldwide. As the newest member of the marketing team in Sydney Australia, I was given the task of updating every touchpoint with the new logo and assets. The French commanders were more interested in business cards and letterhead than websites, and this was my opportunity. The year was 1999.

C'est quoi - le website?

I befriended an IT guy in the bank and fed him content for an Aussie version of the BNP Paribas website. As soon as the website went live, I placed myself in front of all the top recruiters in the city, announcing myself as a marketer that does websites. A new title was born “website marketing” and I was quickly in hot demand as someone who could do this new thing. 

It was an exciting time where we were making up how to do things. Always testing, discovering what works, and then doing it again. The same methodology I still use today on campaigns: paid social, organic social media, email or otherwise.

Same Same But Different

Fast forward to today, the advent of Web 3.0 and it all feels a little familiar. Nobody has experience in Web 3.0 marketing yet because it hasn’t been done. You can’t take a course in Web 3.0 marketing, because the principles have yet to be established. We are very close. Different forecasters estimate it as between 1 year and 3 years.
Are you ready for the ride?

To help you with your decision, here are the strengths we believe you should look for when choosing a digital marketing consultant. 

  • Results & Experience

    A no brainer this one, but have they worked across a wide range of platforms on a variety of projects? Like the time we helped Tusla join the conversation on Twitter. Or how we've helped teams embrace LinkedIn from Dell, ESB, and the Sunday Business Post. Helping clients get their head around  TikTok marketing campaign for a client - a toy shop in Wicklow town. Being able to communicate visually. Video, images, infographics, short form content such as Reels, TikToks. Ask to see examples, not just blog posts.

  • Industry Expertise - we have experience working in multiple sectors across B2B and have a deep understanding of the competitive landscape, as well as the needs and pain points of customers in hospitality & tourism and politics where we have delivered numerous election wins. Our background is Financial Services and we've been the driving force behind many innovations in that sector too - going back as far Bank of Ireland Private Banking's core online offering in 2001, to websites and paid social campaigns that have delivered leads for savvy pension fund managers and on brand messaging for wealth advisors, private equity firms, and financial consultants.
  • AI for Marketing  - we've built our business around using marketing technology to run more efficiently. In today's digital age, artificial intelligence (AI) is increasingly being used in marketing to automate tasks, analyse data, and provide insights that can help businesses make informed decisions. We train other marketers in how to quickly adapt and include tools like ChatGPT, MidJourney and Jasper into their processes to deliver better marketing, quicker, and at lower cost. We are also available for individual consultations.

Get in touch!