AI Powered Marketing

Now is an extraordinary time for digital transformation

Brightspark is your partner for embracing digital transformation.

Brightspark's core ethos has always been to drive innovation and help clients gain competitive advantage by being first movers in digital.

At Brightspark, we don’t just follow trends; we stay ahead of them. Since our inception at the dawn of the Internet, we have built a strong reputation for always being ahead of the game.  Our expertise goes beyond traditional digital marketing. Today we help businesses leverage Artificial Intelligence (AI) to boost their marketing strategies, operations, and customer interactions.

Supporting Business By Making AI Simple. We make it easy to understand how to use AI in your marketing processes. We do this through AI courses, consulting to augment marketing processes with AI, and through thought leadership around responsible use of artificial intelligence.

As strong advocates for ethical AI policies, we prioritise people-first approaches, promoting transparency and oversight in high-impact applications. Our approach is all-encompassing, not just deploying AI but fostering an understanding and ethical engagement with it.

Leading AI Education: Recognised as a premier course creator for Generative AI Courses, our educational initiatives are not just a trend but a need. They aim at equipping individuals and businesses with the essential knowledge and practical tools to thrive in the AI era. Our popular courses like AI for Marketing and AI for Freelancers, endorsed by Skillnets Ireland, show our commitment to fostering AI readiness within the SME sector.

Strategic Partnerships: Our collaborations with reputable organisations like the Small Firms Association, the Employment Recruitment Federation, and Local Enterprise Offices nationwide, as well as numerous consulting clients in the realms of law, financial services, media, the food sector, and hospitality, underscore our influence and dedication to guiding businesses towards AI fluency.

Real Impact: AI Boosting Business Growth. We can share real-world success stories of businesses that have grown through responsible AI adoption. These inspiring success stories have been covered in national media, embodying the tangible value and transformative capability we deliver through AI-empowered marketing.

Ready To Embrace Generative AI?

Whether you're an enterprise representative looking to build out your AI practice, a startup or SME wanting to integrate AI, or an individual who'd like to skill up - we've got you covered.

Our comprehensive AI courses allow individuals to upskill at your own pace, while our corporate consulting helps larger teams to fill capability gaps.

We also offer engaging keynote speeches to inspire and educate at your next event. Our AI speaker series makes cutting-edge AI accessible.


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About Maryrose Lyons

Maryrose Lyons is a future focused marketer with a passion for technology and innovation, particularly in the area of Generative AI for Marketing. 

Maryrose is the Founder of Brightspark, a future focused digital marketing consultancy, where she leverages her expertise to help businesses thrive in the digital landscape. Brightspark provides strategic marketing solutions, AI consultancy helping teams embrace AI, and a range of AI courses that have helped hundreds of people adapt their processes and benefit from GenAI.

A sought-after speaker and thought leader in the digital community, Maryrose frequently shares her insights and expertise at industry conferences and events, inspiring others with her knowledge and forward-thinking approach.

Maryrose holds a Business & Economics Degree from Trinity College Dublin, a Masters in Cyberpsychology, and is accredited as a UX Designer with the UX Design Institute. 

Here’s what people are saying about us


Faith Tangara


This course is worth your time.

With AI taking shape in every industry, you have no choice but to learn how to work with it. This course is worth it.


Joanne Hurley

A&L Goodbody 

The value I got was amazing.

I've learned about lots of different tools and how to get the best out of ChatGPT. Maryrose is a superb trainer, and engages with you and the class at every level to share ideas and troubleshoot ideas. I got more from the course than anticipated and it was great fun along the way!


Claire Carroll

Business Coach

Hands down the best course I have done!

Really fresh, up-to-date, & original content.  I'm already doing things differently everyday. It has given me a lot of hours back in my day so I can do my actual job and not just the markeing.  


Georgia Visnyei

Artessa Coffee

Online sales are up 20% 

It is truly remarkable how your course has changed my perspective. My  website sales are up 20% since I started. It's the first time ever I've managed to work ahead! Thank you, Maryrose, for making this journey possible!