Now is an extraordinary time for digital marketing transformation!
The Original Spark - How It All Began
When BNP and Paribas merged to form a new brand, a global set of brand assets was created and sent worldwide. As the newest member of the marketing team in Sydney Australia, I was given the task of updating every touchpoint with the new logo and assets. The French commanders were more interested in business cards and letterhead than websites, and this was my opportunity. The year was 1999.
C'est quoi - le website?
I befriended an IT guy in the bank and fed him content for an Aussie version of the BNP Paribas website. As soon as the website went live, I placed myself in front of all the top recruiters in the city, announcing myself as a marketer that does websites. A new title was born “website marketing” and I was quickly in hot demand as someone who could do this new thing.
It was an exciting time where we were making up how to do things. Always testing, discovering what works, and then doing it again. The same methodology I still use today on campaigns: paid social, organic social media, email or otherwise.
Same Same But Different
Fast forward to today, the advent of Web 3.0 and it all feels a little familiar. Nobody has experience in Web 3.0 marketing yet because it hasn’t been done. You can’t take a course in Web 3.0 marketing, because the principles have yet to be established. We are very close. Different forecasters estimate it as between 1 year and 3 years.
Are you ready for the ride?
To help you with your decision, here are the strengths we believe you should look for when choosing a digital marketing consultant.