As a digital marketer, you know that the tools you use can either serve as a bedrock for success or become a chink in your armour.  One year ago, we at Brightspark made a pivotal decision to switch out of Active Campaign and integrate SendPulse as our preferred email marketing software. And it has been a good decision, well made, and here’s why.

Sendpulse’s efficiency and reliability are its crowning features. Unlike our previous experiences, where scheduled campaigns were prone to delays or duplication, SendPulse has consistently delivered with precision. Such dependability is critical when your reputation is on the line with every email sent. You don’t want to be sending mass campaigns twice, it just looks bad.

SendPulse's 24/7 live chat support is one of my favourite features. Customer support that responds quickly and helpfully is what everyone needs when getting things done. 

Active Campaign had drastically changed its support so you were forced into a knowledge base and a chatbot before getting any human assistance and thanks to Sendpulse that dequence is now a thing of the past. This direct and accessible support system has been pivotal in helping us with particular requests that are just not covered in knowledge bases, but that said, the SendPulse knowledge base is also really good.

For the savvy email marketer, automation is not just a 'nice-to-have' but an essential component of an effective digital strategy. I’ve written in the past about how I found Mailchimp and CampaignMonitor to be not very effective at doing automation. Automations are key for me. SendPulse doesn't just offer automation; it is at the forefront with features like Accelerated Mobile Pages (AMP) emails and chatbots for WhatsApp and other messaging platforms. This suite of advanced tools allows us to create a more dynamic, engaging, and responsive email marketing experience for our audience.

Super easy to use as you can see from the images below:

The pricing structure of SendPulse is a breath of fresh air. 

I had been paying Active Campaign about €70 per month for my list size. When we switched to Sendpulse the price dropped considerably (and the service received improved). 

It's an unbeatable value proposition and it is why I recommend SendPulse to all the groups taking my courses.

Here's another gem in the SendPulse toolkit that's truly been a game-changer for us – the Email Verification feature. It's like having a built-in email detective. What this feature does is meticulously checks our uploaded list of emails, sorting them into the 'valid' and 'invalid' categories. The clarity it brings has given us a deeper understanding of how far our email marketing and newsletters have reached – or haven't, in the case of invalid ones. This is a brilliant idea and I like how it sheds light on the true impact of our campaigns.

Finally, in a world where every choice can be a statement, using a Ukrainian-based service like SendPulse feels right. It's a way of of supporting a country that continues to fight with resilience and spirit. By choosing SendPulse, we're not only optimising our email marketing efforts but also aligning with a service that represents strength and perseverance.

So, after one year of using SendPulse, was it a good choice to switch? 

Yes. Sendpulse is not just a tool but a strategic ally in the complex world of email marketing. Whether it’s the robustness of the platform, the exceptional support, the advanced features, or the value for money, SendPulse delivers on all fronts, deserving high praise and a strong recommendation from us at Brightspark.

Give it a whirl and see for yourself. Note the links in this post are affiliate links. Note also that our policy with affiliate links at Brightspark is that we only get them for tools we genuinely recommend AND we gather up all the payments (which are small) from various tools over the year and donate to our favourite charity, Medecins sans Frontieres. 

So if you click and end up signing up with Sendpulse you are contributing to Doctors Without Borders and the good work they do. Win-win all round. That's the way we like it!