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The Best Testimonials

The best testimonial types ranked. Aim for video. Then images. Never text with no image.

2 June 2020  

Testimonials are a necessity in a lot of industries because of the fact that it brings trust and credibility to your company. It adds the extra appeal that keeps bringing customers back. Here are some of the best testimonial types ranked by us!

According to the latest online review statistics, nearly four in five (79 percent) consumers say they trust the reviews they read online as much as personal recommendations (BrightLocal, 2020).

We’ve been helping a lot of businesses with their marketing during the pandemic.  It’s been inspiring to work with people who own businesses that are taking this Covid time in their stride by introducing new ways of bringing their product to market, or bringing their product to an entirely new market in a different way. Something that has come up quite often is the need to get good testimonials. This is important whether you are in B2C or B2B.

Why Every Business Needs Testimonials

  • People trust other people’s opinion more than hearing from you
  • Other people’s language adds a real depth to what you say you can do
  • Testimonials are especially important at the bottom of the sales funnel for closing sales
  • It’s nice to receive validation that your clients are pleased with you 😍 

Best Testimonial Types Ranked

1. Video Testimonials In The Wild

Where the person is doing their thing while saying nice things about you. This is the ultimate type of testimonial. Why? Because we see the person in their natural habitat. It adds to the authenticity and makes people know it’s real.

Have a quick flick through the testimonials below and you can see what we mean by having them speak to your greatness ‘in the wild’ 👇

James Livingstone Wallace is a quinoa importer. Here he is talking about our online social media training course from a field in Peru! The ultimate testimonial. See if you can reach these heights for your business!

Theresa does the marketing for a dental practice. Here she talks about our social media training course surrounded by dental apparatus!

2. Video Testimonials Against White Background

Where the person is speaking highly about your business, but it’s against a white wall or a clean background. This works well if their business is digital and not tangible.

Where possible, add captions because 83% of people watch video with the sound turned off. Hopefully the words of the testimonial will be sufficient to entice these viewers to turn the sound on, and then they get to hear about how great you are.

Our top free online tools for captions are reviewed here.

3.  Image Testimonials

If your client is too busy to make a video for you, or they are shy in front of the camera, the next best type of testimonial is an image. What you need to do here is ask them for the testimonial (​we’ve got a great post over here on how to do that with 0% awkwardness).

What you need to do now is design up a lovely looking image that you can use for all of your testimonials.  It’s important to have space for the client’s name and photo on it, as well as their logo. The logo is social proof and will strike a chord deep down in the subconscious. Here are some of ours 👇

Marketing Consultant Testimonial Business Testimonial B2B maynooth college testimonial

When you’ve got lovely visual testimonials like these, you can share them all over the place! Add them to your website, to proposals, to slide decks, and schedule them as a content type in your social media.

What Not To Do?

Whatever you do, be sure to have the person’s face at a minimum to make it look real. People love to see people, and this works especially well if the people look like them.  If your web designer delivered your site with lots of testimonials like these, go back with photos and them to update the style to include headshots (and their logo) at a minimum!

generic testimonial image

What To Do Now?

Make a list of people you are going to contact to ask for a testimonial. You could look back over previous invoices paid to stimulate your memory! Consider who would be willing to make a video for you and make a special ask of them for that. For all others, follow our advice in this post on how to ask for testimonials and go out and ask for them today. 

Trust us – when you do this, you will not regret it. It’s such a joy to get lovely words back from clients you have delivered for and they don’t mind doing it.

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