The best type of ad to use on LinkedIn. Find out and read the proof here.

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Do you consider your industry too boring to be cutting edge content cool? Think again friends – check out these tips for inspiration on how to make unsexy content cool.

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Facebook and Twitter promotions to support Maxol’s sponsorship of Killarney, using the 80s theme.

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Intercom is a most awesome tool for in app and automated communications. Intercom’s blog is one of my top 5 favourites in the world: I read it religiously even though I am not in the market for the product, that’s how good it is! I love the simplicity of their thinking, married with funky design and

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Looking for a great omni channel case study from Ireland? Irish retail technology company TRC Solutions and world’s oldest duty free at Shannon Airport, brought to you by Brightspark Consulting.

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The Maxol Group had a once in a lifetime prize to give away. So naturally it needed a great promotion to run it.

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A quick run through the main social media platforms and my advice for Irish businesses on which ones to include in your mix!

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Wasn’t it great being part of history? Here’s a look at how the win was won on social media.

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As more businesses use emoji in their social media strategies, find out more and decide if they are right for your business.

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No matter what stage you’re at, B2C buyer personas can help your business drive sales and increase traffic. You just need to know what questions to ask.

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