Apple integrated emoji into its keyboard in 2011, followed quickly by Android in 2013. Soon people were substituting emoji’s for conversation all over the world, often with hilarious results.
How To Emoji (for the over 30’s…)
1. Tell Stories ?
One of the biggest emoji practises is telling a story. Many have gone viral as people share their favourite movies told through emoji’s or popular song lyrics.
Maybe you could include this in your social media? Tell your brand story, or engage with users by running a competition like we did for Maxol in summer 2014. Anything goes once it’s done in a natural way. Otherwise you run the risk of looking like an “emomji”.
It is clear from these examples that emojis aren’t just for tweens?
Like Snapchat, Emojis are an interesting way for marketers to reach the millennial audience and to share their brands personality online. Emoji can be integrated on most social media platforms and are free to use. Why not try it for your business?
More and more businesses have turned to Instagram recently as part of their social media strategies, so this move is an interesting one. Watch this space!
If you are trying to reach millennials but find your social media strategy isn’t quite there yet, why not get in touch? Our team knows social and we can help you identify the right platforms and approaches that will work for your business.
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