LinkedIn Creator Mode: Flick The Switch On or Ignore While They Sort It Out?
‘Whether you’re a business owner or professional, LinkedIn is a fantastic place to reach new clients and customers. It has always been a great place to network and, more recently, it has been evolving as a place to learn about your subject area from the wealth of content that is posted there every day. It’s with this in mind that LinkedIn probably developed Creator Mode, but like many things LinkedIn does, it hasn’t really delivered.’
2022: Do we recommend you activate Creator Mode?
The short answer is to give it a try and monitor it. There can be some big benefits to Creator Mode and it depends on what your overall goal is with LinkedIn as to whether these are important to you.
Big Bonuses of LinkedIn Creator Mode
Some other benefits of Creator Mode that may excite you
And hot off the press there is a brand new feature that certainly improves the offer
…‘Invite to Follow’.
There is a new LinkedIn feature being rolled out as reported by @Richard van der Blom in early January 2022. An ‘invite to follow’ option is being seen at the end of some Creator Mode users’ posts which will further encourage following. Richard says “a little add-on but with huge impact to grow your follower base”.
However, it does not seem to be hitting everyone. It seems you only get the option of following that person using the hashtags they have added in Creator mode. This applies to everyone who is not a first-degree connection.
Sounds Good But Is LinkedIn Creator For You?
As a new graduate, your main objective is to increase your connections and views of your profile. LinkedIn will help you develop your career. For now, Creator mode is not for you.
Our Advice: As a business owner, you need to connect and engage with your target customers. You could try Creator Mode to quickly become known on LinkedIn for your subject area but you must be willing to create content regularly. Turning on Creator mode may turn you on, but if content creation isn't your thing, leave for the moment.
Uses LinkedIn daily.
Comments regularly, posts occasionally.
Our Advice: As a well-networked individual, now might be a good time to grow your following as a thought leader/subject matter expert. Growing an audience to increase the reach of your content and your name can only bring good results! Whether you are looking to make a job move, or your eyes are on promotion, Creator Mode will make you more visible by hiring managers or senior managers and will help you stand out in search results. Go for it!
For some, the jury is still out on Creator Mode.
If you are building a network, reasons you might not want to use Creator mode.
Urgh, when you try to Connect with someone who has Creator Mode turned on, you get this off-putting message
You can Private Message with Connections, you cannot Private Message with Followers.
And our previous concerns still stand…
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