Dún Laoghaire-Rathdown Council has several social media accounts. They wanted to try a different approach to managing them, and there was a training need to upskill individual teams so they would be the master of their own content creation, planning and scheduling. As a proponent of decentralised social media content management, Brightspark has experience at training teams to deliver. We were hired to support the team with training and mentoring to become a lean and green content creation machine!
This training and mentoring model is a key part of our business model. We have helped many companies in this way from Hopkins Toy Store Case Study, Camile Thai, Dromoland Castle and many others.
We delivered two workshops over two months in summer 2021 to upskill the team, delivering to a very affordable budget. We then supported each team member to share the tasks that needed to be done, based on ability and social media requirements.
“We have gained in confidence and are now more capable and of using the various platforms.
The training and hands-on approach to creating real life content and use of planning tools was extremely useful. Following this training, our social media content has improved and the team are now more aware and confident and embracing social media."
Siobhán Nic Gaoithín
Community and Cultural Development Department,
Dún Laoghaire-Rathdown County Council.
Here's How We Did It
Using tools recommended by Brightspark, the DLR Community Team is now creating quality content and sharing on social media, while monitoring output and impact.