I don’t have to tell you that the way hotel bookings are made has massively transformed over the last ten years. And I know change can be tough! But with the fast pace of social media, and digital marketing in general, change is something we cannot avoid.
What we can avoid though, is paying high commission to OTAs and the lack of customer data that comes with those bookings.
What we have found working with the likes of Ashford and Dromoland is that luxury hotels are more likely to captivate guests and sell on experience than others that are selling on price alone. This can be achieved by showing off your property on social media and directing to your website for bookings.
So what’s the most effective way of improving your social media?
- You can outsource it – that can be costly, often inauthentic and delayed.
- Create and manage your own social media in-house – upskill your team to be more responsive and own it. For this, you will need training.
But … but … but….
You can’t afford to lose your team to a day off-site!
And how can you be sure they’ll complete an online course?
From working with the likes of Ashford and Dromoland, Cork International and the Choice Hotel Group, we have discovered that the best thing to upskill teams to do great in-house social media is blended learning courses.
We are running a social media and online marketing course for 5 star luxury hotels. Starting this summer, run over 4 weeks, for just €899:
- 12 modules delivered online – your team can learn online, on demand and on their own time.
- Plus 3 masterclass webinars (2nd, 16th, 30th July) – to check progress, share insights and set learning objectives to make sure they complete the course.
- Limited number of places, and it’s restricted to 5 star and luxury hotel marketers.
Sign up here: https://brightspark-academy.teachable.com/p/elite-training/
Learn how to:
- Design your social media strategy
- Create content that converts
- Run successful Facebook and Instagram Ads
- Engage with potential, current and past guests
- Everything you need to drive leads through social media
The course starts on 2 July – and teams will be fully up to speed on social media marketing for your property by 1 August. Imagine that!
Sign up today: https://brightspark-academy.teachable.com/p/elite-training/
There are limited number of places, and we are selling them fast!
Or contact me for a chat on what’s involved.
