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Digital Marketing Mentor Case Study 

Successful digital marketing mentor assignment with The Convention Centre Dublin yield significant results.

10 November 2022  
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Implementing a successful digital marketing strategy can be a complicated and intimidating task. With rapidly changing trends and new technologies, it can be difficult to ensure that your goals are being achieved in an efficient and effective manner.
The good news is, you don't have to go it alone. With the right help, you can achieve your marketing goals quickly and easily.

The Dublin Convention Centre engaged Brightspark as a marketing mentor for a digital marketing executive on the marketing team. We worked together for a period of 6 months in 2022 guiding them through the initial stages of implementing their digital marketing strategy.

How it works:

  • Monthly Zoom call in which we review previous month's activity and discuss what went well and what could have been better.
  • Content planning meeting where we collaborate and share ideas that will delight fans on social media while achieving the goals of the marketing plan.
  • Ad hoc requests are dealt with throughout the month, whether it's by email or call.

Our specialised digital marketing mentoring service is designed to benefit Marketing Directors and Team Leads by allowing them to concentrate on big-picture planning while we handle the nitty-gritty details of execution with the team.

Through our mentoring programme, marketing executives can enhance their performance and become more self-sufficient, without the need to rely on consistent input of the marketing director for the detail around things like LinkedIn captions, Instagram hashtags, and Facebook ad copy.

How it helped:

  • Improved Performance: new skills, new tools and better techniques were shared which had the overall effect of improving The CCD's performance. Average engagement rate on LinkedIn went up by 17%. Followers increased by 15%. 
  • Increased Efficiency: the number of LinkedIn posts increased by more than 50%, the quality was better, while at the same time the marketing executive spent less time, was able to act with greater autonomy,  reducing the need for input from their superiors. This freed up valuable time for everyone involved and allowed the Marketing Director to focus on other strategic tasks.
  • Competitive Advantage: this highly skilled marketing executive has been able to focus on wider content marketing tasks giving The Convention Centre a competitive edge over its rivals. Through regular updates with Brightspark, they are always up-to-date with the latest trends and technologies in marketing, and thanks to the executive's talent, they continue to compelling content that resonates with their target audience.

What they say:

"I worked with Mary-Rose from Brightspark throughout 2022. Her knowledge and skills in digital marketing helped us to elevate our social media presence. She has a very proactive approach and the mentoring has proved a success and has been effective in generating an increase in
engagement and growth across all social channels.

I highly recommend Mary-Rose to anyone looking for a reliable, results-driven digital marketing mentor"

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Ciara O'Brien

Senior Marketing Executive, The Convention Centre Dublin

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What you can do now:

It's extremely good value, given the business benefit our mentoring service brings.
Contact us for a call to discover whether we are a good fit for your team. 
We can usually begin in a couple of weeks. And mentoring assignments tend to last up to 6 months.
Book in a discovery call.  Or call us on 087 799 8066.

Let's get started

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