Social media strategy is about having a plan to get to your goals.

Without a good social media strategy, your content is just stuff and you risk falling into the trap of doing meaningless social that costs money and doesn’t deliver results.

When you know what you want out of social media, and have a plan of how to get there, everything falls into place.

Use social media to generate leads - not likes!

Brightspark has identified smart social media strategy for companies large and small. From start-ups on the New Frontiers Programme, to semi- state bodies like Failte Ireland, Tusla, and RTB, and everyone in between, our unparalleled understanding of the space positions us really well to help you come up with a workable plan that will enable you to achieve real results from social media.

How We Do It

You tell us about your target market and your value proposition. We’ll combine research and insights, with years of experience and a deep understanding of ‘where it’s all going’ to deliver a strategic recommendation that will deliver the best results for your business.


We will investigate competitor activity, dive into your business goals, and use our expertise to determine what will resonate with your audience and drive the best results for your business.

Your social media strategy will be realistic for the level of social media excellence you are at. The steps you need to take to achieve these goals will be clear and understandable, and will act as inspiration to your team.

Your strategy will include recommendations on:

  • The Channel Mix
    I.e. Search versus Social.
  • The Platforms
    The platforms that are best suited to your targets.
  • Content
    Content ideas that will inspire action from your target audience
  • Paid Media
    Paid social, PPC, and SEO

We will deliver a social media strategy that is focused on achieving business goals. You can decide whether to take the strategy and implement in-house, or to engage Brightspark to work with you on implementing it.

case study

Tusla Case Study

Filling a vacuum when you’re not there. Such an important piece of work towards the end of 2017 when we assisted the Comms Team at Tusla to come to Twitter.

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