I’m the Founder of Brightspark Consulting, the longest established digital marketing consultancy in Ireland. We’ve been digital marketing since 2003, doing social media since it was invented.
Our business can help your business be seen and we can help project all the really great things going on in your business to a wider audience. And we do it consistently. If you’d like to get tangible business benefit from digital marketing, Brightspark can help.
The speed of change in marketing is only accelerating and it can be hard for non-specialist digital marketers to keep up. Marketing strategies that worked two years ago aren’t the same today. That is why we offer scaling B2B businesses two digital marketing consultancy services:
Advisory for clients who already have a marketing team. Our role here is to support the team, remove uncertainty, mentor and provide training if required. The end result is a happy in-house team implementing a plan and getting results.
Outsourced marketing for clients who need to grow their business but haven’t got marketing resources in-house.
From the latest algorithm changes, to the evolution of how humans search, we are the go-to people for the very latest thinking and advice on how to position your business to benefit from the changes as they happen.
I love to share my insights on what’s happening, where it’s all going, and how you can grab value from it.
You might even have seen me at events hosted by 3XE Digital, and IMAGE magazine, where I’m a regular keynote speaker.
Or maybe your company hired me as a corporate trainer, where I deliver snappy and practical take-aways to teams, such as the workshop I did recently for IBEC, or the training programmes delivered in TU Dublin as part of the New Frontiers Entrepreneurs Programme.
One of the things I’m most proud of is converting all that I know about social media into an online course that has been delivered to all sorts of people – individuals, groups, and teams.
I remember seeking out London’s first Internet Cafe, Cyberia, and feeling I was truly part of something new, exciting, and life changing.
A couple of years later, I was working in a traditional marketing role in Sydney for BNP Paribas. Sydney was a small blip in a less important region to the French back then, so when it came to the website, I made it my business to have a go.
Soon after, I put myself out there as “a marketer who has worked on a website, therefore a website marketer” and so began the career I love now. That was 1999.
Even so, the blog on this site, is the earliest Internet Marketing blog in Ireland. I’ve been posting here since June 2003 – you can take a look back at the early ones here on the Wayback Machine. And it was only in 2006 that blogs started becoming mainstream. See what I mean about being a trend-spotter?
The Brightspark newsletter has been going out monthly since then as well. Lately we’ve started offering it in Facebook Messenger format for that is where I see things going. Tip: start building your Messenger list… you can thank me later!
Brightspark started out offering early content and search marketing. We jumped into social media around 2006, and in 2008, enthused by the possibilities of Facebook, we let the search side go.
Meanwhile I won a contract to work on Tourism Ireland’s social media strategy and implementation from 2009 – 2012 and it was there that I really got to practice at scale on 18 international pages in 12 languages.
During that time, I put what I had learned into practice for smaller clients who got to benefit from the emerging best practices on Facebook, Twitter, and LinkedIn marketing – without having to do the testing.
For 10 years I had been operating as a Social Media Specialist, but I realised that people don’t need to buy specialist social media marketing. What they need is:
They don’t have to know the right mix of search and social that will bring them the most business because we do!
So I looked around and hired the best search and PPC talent I could find and reintroduced the Google side back to Brightspark, whilst opening an office in Manchester.
We tend to work more with B2Bs because leads are the lifeblood of business. But we love working in the B2C sphere, in particular in education, travel, tourism, and hospitality sectors.
What makes a project highly desirable for us is one where we can add significant value. For instance, where the senior management team is bought in to effect ‘regime change’ and doesn’t regard social media or search as a one-off campaign that will deliver bums on seats in just six weeks.
We especially like working with businesses that are great at what they do, and need a hand getting the word out about how good they are to a wider audience.
I’m Mammy to a small boy who is the centre of my universe. He delights me, and he has actually picked up a thing or two about social media… at the age of 9!
I love beaches and trees. I probably wouldn’t speak to you if we were walking on a tree-lined beach, let’s say, in Brazil, where I’d be gazing at the trees. I was actually going to move to Brazil because I love it so much, but then the crash happened.
I’ve travelled to Africa, South East Asia, Australia, a lot of Europe, and parts of South America.
I enjoy working with Millennials. I think they get a bad rap – and I’m relying on them and Gen Z to save the planet.
In the early years, we entered lots of award contests and picked up quite a few.
The most significant one was a United Nations Award for Best eGovernment Site for LocalAuthorityFinances.com.
It won twice at a global awards ceremony in Singapore as well as scooping big at the Irish Web Awards. What marked the UN one out was that you couldn’t enter yourself, you had to be nominated.
Since then, I’ve tended to avoid the pay your money, nominate yourself Irish awards ceremonies as I’m a bit cynical.
With a track record as long as ours, Brightspark’s performance speaks for itself. We don’t need to put on ballgowns and get sweets thrown at us!
At this stage, you must be a tiny bit interested?
Use any of the contacts below. We look forward to hearing from you.