What is SEO? How it can help your business? How you can get started.
Search engine optimisation, SEO for short, is an effective way that Google ranks web pages in its search engine. As a company or influencer, this can be incredibly important, since you want to land a few pages into an individual’s search results.
But, SEO seems like such a technical term, you might be asking – how can your small business ever start taking advantage of it? Below, you’ll learn much more about SEO, how it can impact your business, why you need to start using it, and where you can start implementing it today.
What is Search Engine Optimisation?
Search engine optimisation (SEO) is relatively easy to comprehend, after all, it’s all in the term! SEO is a unique digital method for Google to optimise the search engine. Depending on the keywords you implement in your business’s copy, your web pages will either rank better or worse. Although this can be traumatic for your business if you don’t have the best copywriter, it’s beneficial for individuals using Google, since they’ll be shown in the best results.
Imagine if the search results in Google were defined by the age of the company, that would be a complete mess! Thankfully, SEO exists, and you can start using it to benefit your company rightaway! Now that you know what SEO is, and how this marketing strategy works, you can start learning about how SEO can help your business and help your sales grow exponentially.
How SEO Can Help Your Business
SEO can benefit your company in more ways than one. Not only can it help you rank higher in search engines, but it can also make it easier for potential customers to reach your business. After all, isn’t that the goal for most marketing efforts? Plus, search engine optimisation is easy to start implementing in your business’s everyday operations, whether this is your next social media campaign or string of relevant blog posts.
However, once you start using SEO in your website copy, social media posts, blog posts, and meta descriptions, you’ll start seeing a sharp change in the amount of audience impact your company typically receives.
Since you’re targeting customers based on the type of keywords you’d think they would your company for, you can narrow the amount of time you get even better conversions. This can make getting your next customer much easier than traditional marketing methods and welcome yourself and your business into the new, modern age of inbound marketing.
Why You Need to Start Using SEO
It’s never been a better time to hire local experts in SEO today to start seeing reach changes to your business’s audience. By using SEO in your company’s online copy today, you can begin to better understand your analytics and enact changes to your blog posts, website copy, and social media posts to connect with more of your audience.
Not to mention, make drastic changes to your current copy that will correlate with your audience. If you sell SAAS services, for example, it’s crucial to do some research to figure out what kind of SAAS services your audience are after, as well as the most common season for selling SAAS services, and implementing those powerful keywords into your blog posts and website copy.
Before you know it, you’re going to see a serious audience increase and pick up more customers than you could ever think of along the way. That’s why SEO is so amazing; its marketing effectiveness is second to none!
Although it can seem intimidating to start using SEO, you shouldn’t be afraid of using modern inbound marketing techniques.
Where To Get Started Implementing SEO
Don’t make the mistake thinking SEO is a small portion of your marketing efforts. SEO is incredibly significant and essential to any successful business. Especially as a small business, you can’t last long in the market if you don’t take full advantage of SEO and start implementing it where it matters the most. But, where can you start implementing SEO?
Although search engine optimisation directly relates to how Google takes the keywords you place in your business’s website copy, it also affects your blog and social media posts as well. After all, Medium, Facebook, Twitter, Instagram, and other platforms also use SEO to impact how well your business can perform online. Also, it works the same way!
For example, the more useful keywords you place in your Twitter post, the better it will rank in search results. Fortunately, there are plenty of places you can start implementing SEO; the bigger question is where to start.
How to Kickstart Your Next SEO Campaign
Now that you know more about SEO and the impact it can do for your business, it’s time to get started on a new campaign to help you attract more potential customers and improve your brand’s online presence. Although a professional marketer will be able to kickstart a new SEO campaign for you, it’s essential that you (as a business owner) know how the process works.
Starting out, you need some sort of goal to help build the strategy, whether this is to reach a certain number of potential customers or to improve the ranking of a poorly performing webpage. Once you know your goal, you can begin strategising, enacting the campaign, and start seeing the results roll in. Since a new SEO campaign doesn’t happen overnight, don’t expect the results to either. Seeing real changes in your company’s copy can take time to see, although you will start seeing an increase in your audience soon enough.
Every small business needs to start caring more about search engine optimisation (SEO). Although most smaller brands think they can get away with creative copy and unique products, it’s not enough in the growing market of this modern world.
By implementing SEO today in your website copy, social media posts, and blog entries, you can start seeing amazing changes in leads, conversion rates, and more! Well, what are you waiting for? Reach out to a local marketing team today and start taking advantage of SEO!
Joint effort by Brightspark and the Restaurants Association of Ireland to support the sector by providing training in social media designed to help restaurants survive by clear communication and clever social.