Advisory

Supporting in-house marketing teams with specialist advice in the area of digital marketing strategy. Providing mentoring and training to support them implement the communications and digital strategy.

Got a marketing team? Need to get them more focused on digital?
We play well with in-house marketing teams! We are, after all, the same tribe!

Get our advice to plan your business growth

Digital Marketing Strategy

A good digital marketing strategy should answer the questions of who you’re going after, where they hang out, and importantly it should set targets on how you’re going to measure results.

  • Competitive Analysis
    We start by researching your key competitors, national and global, to deconstruct their digital activity. This will form a baseline for your activity.
  • Strategy Workshop
    Where we'll invite all your stakeholders to discover the detail about your target audience. We'll discuss personas and their content motivations as well as your planned objectives for the business going forward.
  • Strategy Document
    All of the research and discussion is brought together into one clear document that sets out your proposed objectives and metrics for the year.

Why have a digital strategy? 

  • Focuses the team on what's important
  • Influences how you spend time and money
  • Provides clarity and direction
  • Facilitates future planning
We have a marketing team, but we needed a specialist view on strategy. Brightspark delivered a two hour workshop with a cross-functional team, along with further meetings and calls to create a social media strategy for our business. Since then, they've supported us in the implementation of our action plan and continues to work closely with us. Their passion for social media marketing is infectious. They are very knowledgeable and skilled in this area. I found Maryrose and Brightspark to be very responsive, supportive and I felt we worked together as partners rather than a client and agency.
convention centre case study
Suzanne McGann
Head of Marketing, The Convention Centre Dublin

Supporting your team to implement the plan

Digital Marketing Mentoring

Sometimes a plan can be really clear, but marketing needs a little help implementing. We can support your marketing team to deliver the plan and get results.   

  • Meeting to identify resources required to implement the plan
  • Support provided to assist with anything that is new to your team
  • Monthly call to check that the deliverables are being met

Let's Get Started

We will be in touch quickly.

If you need help, call and let’s talk on 087 779 8066, or contact us and we’ll get back to you asap.

case study

Camile Thai Case Study

Strategy review. Content and tonality guide. Facebook ads. Influencer marketing.

Related Blog Posts

dromoland castle social media strategy mentor

Luxury Hotel Social Media Case Study

Brightspark was hired by Dromoland Castle to carry out a full analysis of the market and to prepare a social media strategy for the luxury hotel. We also advised on implementation and completed a mentoring engagement.

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Let's Make a Plan!

If you need help, call and let’s talk on 087 799 8066, or fill in the contact form below and we’ll get right back to you.

We will be in touch quickly

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