Supporting in-house marketing teams with specialist advice in the area of digital marketing strategy. Providing mentoring and training to support them implement the communications and digital strategy.
Got a marketing team? Need to get them more focused on digital?
We play well with in-house marketing teams! We are, after all, the same tribe!
Get our advice to plan your business growth
Digital Marketing Strategy
A good digital marketing strategy should answer the questions of who you’re going after, where they hang out, and importantly it should set targets on how you’re going to measure results.
-
Competitive AnalysisWe start by researching your key competitors, national and global, to deconstruct their digital activity. This will form a baseline for your activity.
-
Strategy WorkshopWhere we'll invite all your stakeholders to discover the detail about your target audience. We'll discuss personas and their content motivations as well as your planned objectives for the business going forward.
-
Strategy DocumentAll of the research and discussion is brought together into one clear document that sets out your proposed objectives and metrics for the year.
Why have a digital strategy?
- Focuses the team on what's important
- Influences how you spend time and money
- Provides clarity and direction
- Facilitates future planning
Supporting your team to implement the plan
Digital Marketing Mentoring
Sometimes a plan can be really clear, but marketing needs a little help implementing. We can support your marketing team to deliver the plan and get results.
- Meeting to identify resources required to implement the plan
- Support provided to assist with anything that is new to your team
- Monthly call to check that the deliverables are being met
Let's Get Started
We will be in touch quickly.
case study
Camile Thai Case Study
Strategy review. Content and tonality guide. Facebook ads. Influencer marketing.
Related Blog Posts
Top 50 Marketers 2019
I’m delighted to be included in the Top 50 Irish Marketers list again.
Camile Thai: A Tasty Case Study
Camile means perfection in French, and at Camile Thai they really live up to that! We teamed up with the Thai food chain and the results were delicious!
Luxury Hotel Social Media Case Study
Brightspark was hired by Dromoland Castle to carry out a full analysis of the market and to prepare a social media strategy for the luxury hotel. We also advised on implementation and completed a mentoring engagement.
