Marketing Consultants

Supporting in-house marketing teams with specialist advice in the area of digital marketing strategy. Providing mentoring and training to support them implement the communications and digital strategy.

Got a marketing team? Need to get them more focused on digital?
We play well with in-house marketing teams! We are, after all, the same tribe!

Get our advice to plan your business growth

Digital Marketing Strategy

A good digital marketing strategy should answer the questions of who you’re going after, where they hang out, and importantly it should set targets on how you’re going to measure results.

Competitive Analysis

We start by researching your key competitors, national and global, to deconstruct their digital activity. This will form a baseline for your activity.
Strategy Workshop

Where we'll invite all your stakeholders to discover the detail about your target audience. We'll discuss personas and their content motivations as well as your planned objectives for the business going forward.
Strategy Document

All of the research and discussion is brought together into one clear document that sets out your proposed objectives and metrics for the year.

Why have a digital strategy?

We have a marketing team, but we needed a specialist view on strategy. Brightspark delivered a two hour workshop with a cross-functional team, along with further meetings and calls to create a social media strategy for our business. Since then, they've supported us in the implementation of our action plan and continues to work closely with us. Their passion for social media marketing is infectious. They are very knowledgeable and skilled in this area. I found Maryrose and Brightspark to be very responsive, supportive and I felt we worked together as partners rather than a client and agency.

Suzanne McGann

Head of Marketing, The Convention Centre Dublin

Supporting your team to implement the plan

Digital Marketing Mentoring

Sometimes a plan can be really clear, but marketing needs a little help implementing. We can support your marketing team to deliver the plan and get results.