Email marketing has evolved. While newsletters and one-off campaigns will always have their place, better cut-through can be had by moving on to automatic email campaigns that are triggered by a contact’s actions.
The way we create automated emails is to make them hyper personalised, relevant, and delivered at precisely the right time to compel the contact to take action. Open and clicks rates for automated streams are higher and they are directly attributable to more website visits, leads, and sales.
Types of email automation:
- To nurture new contacts through a sequence after they have signed up to receive an ebook or other digital asset on a landing page
- To welcome new subscribers. Research shows that people are 9x more likely to do business with you if they hear from you within 5 minutes of signing up.
- To reignite existing contacts and to inform them of new products, services, or events that might inspire them to engage with you again.
How Brightspark Can Help You
The key difference between automated emails and regular newsletters is that the timing of automated emails is dictated by the contact. At any one time, you can have lots of contacts at different stages of your automated email flow.
At Brightspark we have been delivering email marketing services for years. Email marketing was one of our earliest service offering back in 2003, and since then we have evolved to deliver automated emails for our clients, and for ourselves!
It’s a huge area in marketing technology and there are a lot of options to choose from in terms of software used. Our email automation service to you:
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Advice on the bestAdvice on the best saas software for your needs. As with all tools, we like to use low cost, but are never cheap!
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Planning the flowYears of experience and a nerdy approach to the science behind all things digital means we can help you set up your automation to maximise results.
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Our very own ‘crazy 8’ structureOur tried-and-tested flow of 8 emails designed to shake out those who are interested and move them to become active leads or sales.
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Content creationContent creation in the form of stunning visuals, clever copy, and the perfect balance of text and image will give your emails an advantage.
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Measure everything!Analysis of results helps to fine tune the messaging and delivery of your campaign to ensure best possible results. We do a lot of this!
Let's Automate!
If you need help automating your lead nurturing and reigniting lists, call and let’s talk on 087 799 8066, or fill in the contact form below and we’ll get right back to you.
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