Hello! I'm Maryrose Lyons.

I am a Digital Marketing Consultant who specialises in Social Media and Lead Generation. Brightspark Consulting is the longest established digital marketing consultancy in Ireland. We’ve been digital marketing since 2003, social media since it was invented, and we combine search and social to drive leads for businesses. 

We specialise in B2B digital marketing. We drive leads for businesses using digital marketing and social media.

We are in the business of removing uncertainty, saving teams’ time, and utilising the full might of search and social to deliver leads for businesses. If you’ve ever wished for actual business benefit to come from your website, your social media, and your search ranking, get in touch. We can help you.

My business can help your business be seen. We can help you project all the really great things going on in your business out to a wide audience, and we do it consistently.

We don’t just come in and expect you to outsource it all to us at great cost. We consult with your team to identify what needs to be done, what you can handle in-house, and what we can look after for you. Clarity around goals, plus great results are a given.

I’ve been doing digital marketing since it was invented! I wangled my way onto a website project in 1999; and since then I’ve developed my knowledge of how to put business and brand messages out there in a way that people wish to receive. I love the fast changing nature of it, the fun, the awesome results and the levelling of the playing pitch so that challenger brands can take on the big guys. Right now is a particularly exciting time because it’s finally happening where sales teams and marketing are coming together and switching on to social.

Book an appointment with me for a chat.

Because of the variety of clients and projects I’ve worked on over the years, I get to know a little bit about a lot of things, so I can hold my own on a diverse range of subjects – try me!

“Brightspark are unique. They spend the time to get to know you and fully research the business you are in. They were able to look at that and come up with a plan that suits you.
Marketing Strategy Consultant
Alan Breen
Head of Communications, Tusla - The Child & Family Agency

The speed of change in marketing is only accelerating and it can be hard for non-specialist digital marketers to keep up. Marketing strategies that worked two years ago aren’t the same today. That is why we offer scaling B2B businesses two digital marketing consultancy services:

  • Advisory for clients who already have a marketing team. Our role here is to support the team, remove uncertainty, mentor and provide training if required. The end result is a happy in-house team implementing a plan and getting results.
  • Outsourced marketing for clients who need to grow their business but haven’t got marketing resources in-house.

From the latest algorithm changes, to the evolution of how humans search, we are the go-to people for the very latest thinking and advice on how to position your business to benefit from the changes as they happen. 

We have a marketing team, but we needed a specialist view on strategy. Brightspark delivered and have supported us in the implementation of our action plan and continue to work closely with us. Their passion for marketing is infectious. They are very knowledgeable and skilled in this area. I found Maryrose and Brightspark to be very responsive ,and I felt we worked together as partners rather than a client and agency.
convention centre case study
Suzanne McGann
Head of Marketing, The Convention Centre Dublin

Digital Marketing Speaker & Trainer

I love to share my insights on what’s happening, where it’s all going, and how you can grab value from it.
You might even have seen me at events hosted by 3XE Digital, and IMAGE magazine, where I’m a regular keynote speaker.

Or maybe your company hired me as a corporate trainer, where I deliver snappy and practical take-aways to teams, such as the workshop I did recently for IBEC, or the training programmes delivered in TU Dublin as part of the New Frontiers Entrepreneurs Programme.

Social media speaker Maxol

One of the things I’m most proud of is converting all that I know about social media into an online course that has been delivered to all sorts of people – individuals, groups, and teams.

Brightspark academy

My Digital Journey

I’ve always been excited by the possibility of the Web.

I remember seeking out London’s first Internet Cafe, Cyberia, and feeling I was truly part of something new, exciting, and life changing.

A couple of years later, I was working in a traditional marketing role in Sydney for BNP Paribas. Sydney was a small blip in a less important region to the French back then, so when it came to the website, I made it my business to have a go.

Soon after, I put myself out there as “a marketer who has worked on a website, therefore a website marketer” and so began the career I love now. That was 1999.

Social media hadn’t been invented when I set up Brightspark.

Even so, the blog on this site, is the earliest Internet Marketing blog in Ireland. I’ve been posting here since June 2003 – you can take a look back at the early ones here on the Wayback Machine. And it was only in 2006 that blogs started becoming mainstream. See what I mean about being a trend-spotter?

The Brightspark newsletter has been going out monthly since then as well. Lately we’ve started offering it in Facebook Messenger format because I can see where things are going. Tip: start building your Messenger list… you can thank me later!


We are all about delivering the best possible leads through search and social.

We tend to work more with B2Bs because leads are the lifeblood of business. But we love working in the B2C sphere, in particular in education, travel, tourism, and hospitality sectors.

What makes a project highly desirable for us is one where we can add significant value. For instance, where the senior management team is bought in to effect ‘regime change’ and doesn’t regard social media or search as a one-off campaign that will deliver bums on seats in just six weeks.

We especially like working with businesses that are great at what they do, and need a hand getting the word out about how good they are to a wider audience.

Just because we have big name clients on our site, please don’t let that put you off. We love working with businesses, large and small. Get in touch and arrange a call and let’s see how we can help you.

Some other things about me:

I’m Mammy to a small boy who is the centre of my universe. He delights me, and he has actually picked up a thing or two about social media… at the age of 9!

I love beaches and trees. I probably wouldn’t speak to you if we were walking on a tree-lined beach, let’s say, in Brazil, where I’d be gazing at the trees. I was actually going to move to Brazil because I love it so much, but then the crash happened.

I’ve travelled to Africa, South East Asia, Australia, a lot of Europe, and parts of South America.

I enjoy working with Millennials. I think they get a bad rap – and I’m relying on them and Gen Z to save the planet.


In the early years, we entered lots of award contests and picked up quite a few.

The most significant one was a United Nations Award for Best eGovernment Site for LocalAuthorityFinances.com.

It won twice at a global awards ceremony in Singapore as well as scooping big at the Irish Web Awards. What marked the UN one out was that you couldn’t enter yourself, you had to be nominated.

Since then, I’ve tended to avoid the pay your money, nominate yourself Irish awards ceremonies as I’m a bit cynical.

With a track record as long as ours, Brightspark’s performance speaks for itself. We don’t need to put on ballgowns and get sweets thrown at us!

Thanks for reading this far.

At this stage, you must be a tiny bit interested? 

Maybe it’s time to set up an appointment for a call. 

We'd love to hear from you

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