Updating Your Social Media
It’s the moment we’ve all been waiting for; time to reopen the doors post Covid-19 and welcome back customers and guests. I’ve been doing a lot of work helping businesses get ready to welcome guests again and below are my top tips for restaurants, hotels, and bars to get your social media ready to show you’re back in business again.
Things You Need To Do Once
- Go back to your old posts on Instagram where you’re telling people that you’re going to have to close, you’re closing, and you’re closed and DELETE!
Those posts are not serving any purpose now. They are a reminder of a time that is now over. You know you should be curating your Instagram feed anyway? Work hard to keep your feed beautiful and that means deleting product shots or texty updates that the boss insisted you share!
2. Have a look at your profile or bio on Facebook, Twitter, or Instagram and check it’s got the right link and hashtags.
For example, if you are a restaurant that switched to takeaway only, you might have changed the link to payment only. Now’s the time to switch back to table bookings, or your home page.
3. Give some serious thought to updating your customer profiles. As a long established digital marketing agency, Brightspark has a proprietary way of getting this information out of the companies we work with. The persona info feeds into the content plan, and ads too if you’ve got budget. Check out this post for more info on Brightspark Customer Personas.
If you’re in the hotels business, and you were previously reliant on American tourists, now you need to refocus on the domestic market. Your new target market are more interested in a hip city centre location than proximity to Temple Bar, so update your Instagram bio to match, just like our mentoring client, Drury Court Hotel has done!
Planning Your Summer 2020 Social Media Campaign
Speak to the joy of serving. You are happy to be back. Social distancing, whether or not perspex is required, let alone the cost of it all is not your customer’s problem. They want happy happy joy joy. Nothing negative, thank you! The time for negative is over. So if you have someone looking after your social who tend to be a bit on the maudlin side, shake them up! Or switch them out. It’s time to have Joyful Jules on the case.
Address customer concerns about health and safety. It could potentially be a blocker if you don’t address it in your content. Show all the steps you’ve taken to make your bar, restaurant, hotel safe. Show the care you’ve taken to train your staff.
Here’s a great video from Ballygarry House Hotel in Kerry. It’s definitely worth watching to the end!
Now more than ever, you’ve got to be thinking about Destination Marketing rather than promoting just your business. Consumers are making choices about places to visit, rather than properties such as yours. Experiences will be different, and sometimes limited, so the buying decision will be made on the whole destination and what it has to offer.