Digital Marketing Training For Hospitality Staff  

The best digital marketing training, especially created for Irish hospitality sector. Now includes ChatGPT 🔥

Starts 15 February 2023

Fun and engaging. 
Practical and time saving.
You will learn exciting things like:

  • ChatGPT for hospitality marketers
  • Make Instagram Reels & Carousels 
  • Live demo of Facebook & Instagram ads
  • Find trends you can use for TikTok 

brands we've worked with

Skills you need to run digital without spending your whole life at it!

Here's What You Will Learn

Let's Get Started | 15 Feb  

- Personas (Who Are You Targeting?)
- Which Social Media Platforms To Use?
- How To Find Hashtags That Will Bring Organic Reach
- Instagram Best Practice - Reels, Carousels & Stories

Content  | 22 Feb

- ChatGPT Prompts for Website Content + Blog Posts
- TikTok / Reels Trends - How To Get On Them!
- Recommended Video & Editing Apps
- How to Batch your Content into Half a Day by using Content Scheduling Tools

Grow Your Audience | 1 Mar

- How to Grow Followers on Instagram
- TikTok Likes & Follows
- Using Metrics To Make Decisions

- Google Analytics 101

Facebook & Instagram Ads | 8 Mar

- Facebook Business Manager

- Objectives & Targeting Post IOS 14

- Creative that Converts
- Budgets & Money Saving Tips that Meta Doesn't Want You To Know

Email Marketing & Copywriting | 15 Mar

- Copywriting Tips 
- Email Marketing Campaigns

- Email Marketing Automations (pre & post stay)
- Measuring Results 
- Best Tools You Can Use 

Ads Revision, Next Steps & Course RoundUp  | 22 Mar

- Review Progress (Instagram, TikTok, Email)
- Campaigns, Budgets & Resources

- ChatGPT: Who's Done What? Sharing Successes!
- Questions, Answers, Next Steps

What Industry People Think...

 Autumn 2022 

Hugh Sharkey

Manager of Dunnes Bar, Carrick on Shannon. Connacht Pub Of The Year.

"Maryrose helped our team gain a great insight into TikTok and Instagram, with active real life examples. It has really helped us come up with a fresh perspective of generating content without the fear of failure! Her guidance and advice has helped us enhance our online appearance instantly. ” 

 Spring 2022 

Louise McGee

Mount Errigal Hotel, Donegal

“I looked forward to every week. Liked that we took what we learned each week and put it into practice. This was key for me as I like to learn through implementing and actually doing the work and getting the results.”

brands we've worked with

Frequently Asked Questions

Is this hotels digital marketing training for me?

Yes, if you are interested in getting the skills you need to run your hotel's digital marketing without spending too much time at it. Brush up on your existing digital marketing skills and learn the hottest techniques on how to create content that gets results. Work on your hotel marketing every week and put your learning into practice. By the end of this training, you will be confident about organic and paid social media, email marketing, and measuring the results.

How will the training be delivered?

Training will be delivered via Zoom on Wednesday mornings, 11am - 1pm.  You will be part of a small group of like-minded people who also want to improve their digital skills and get set for running campaigns in 2023.  There is great learning through sharing, and you will be encouraged to reflect on the practical exercises by putting what you learn into practice every week.

When is it on?

It starts on Wed 15 February and runs for 6 weeks. There are 6 training sessions of 2 hours each, delivered by Zoom 11am-1pm.  Training will be completed by 22 March - just in time for Spring. You will be ahead already by working on your Spring / Summer 2023 campaigns in the course with professional supervision and guidance.

How much is it?

The cost is €600 for 6 live masterclasses of 2 hours each.  You can book in for a one-to-one mentoring session. If you submit your homework, it will be reviewed by Ireland's top digital marketing consultants. All this, plus always-on support by email throughout the programme at a lower cost than any other digital marketing programme out there. 

Why not just watch YouTube?

Don't waste time telling yourself you can learn everything from YouTube. You can't!
Firstly, there are too many hours of videos on YouTube and the quality is inconsistent and nothing has been validated. Secondly, even if you do find hotels marketing content that is of a sufficiently high quality, the chances are it has been made by YouTubers who are from the US, India or other highly populated areas. The fact is, if you are marketing to a smaller audience like we are in Ireland, you've got to learn from an Irish trainer because only they will have the insights on how to adjust things to appeal to a smaller sample size.

Is it for total beginners?

No. You don't have to be an expert, but you must be familiar with the basic principles of marketing, be fairly savvy on Instagram or TikTok and have created at least some content - visual or video, long form or stories. 

Maryrose Lyons is the Founder of Brightspark. 

The OG of Digital Marketing in Ireland. Maryrose was hired as a Social Media Consultant working with Tourism Ireland and Failte Ireland for several years. She knows the hotels industry inside out: working with five stars (Dromoland Castle), hotel chains (BWF Hotels), independents (Choice Hotel Group, Cork International, The Montenotte), and everyone in between! She has also worked with activities & excursions (Bay Sports, Powerscourt House, Airfield, Cliffs of Moher Visitor Centre runnings ads, email campaigns, and social media.

An in-demand trainer, Maryrose brings a passion and enthusiasm for digital marketing that will make you fall in love. This programme has been especially created for time poor, cash strapped hotels staff who want to do great digital marketing that gets results. Places are limited and will sell fast. Get yours and be prepared for an exciting learning journey!  

Start date:

15 February 2023

4 places left

Course Price


(€100 per session) 

Brightspark Consulting © 2023.