Digital Marketing Training For Hotels Staff  

The best digital marketing training, especially created for Irish hotels.


You missed out!

Fun and engaging.
Practical and time saving.
You will learn exciting things like:

  • How to create Reels & Carousels for Instagram
  • Step-by-step set up of Facebook ads
  • How to find TikTok trends and jump on them! 
  • Email marketing & copywriting

brands we've worked with

Get the skills you need to run digital without spending all your whole life at it!

Here's What You Will Learn

Research & Strategy | 9 Nov  

- Personas
- Social Media Platforms
- Content Planning Process
- Hashtag Research
- Instagram Winning Content Formula: Reels, Carousels & Stories

Content  | 16 Nov   

- Long Form & Short Form Content

- TikTok / Reels Trends
- Apps for making videos & images
- Content Planning Tools

- Content Scheduling Tools

Followers & Metrics | 23 Nov

- How to Grow Followers on Instagram
- Connections Strategy for LinkedIn/TikTok
- Digital Marketing Metrics That Matter
- Google Analytics 101

Facebook & Instagram Ads | 30 Nov

- How to Set up Facebook Business Manager

- Objectives & Targeting Post IOS 14

- Creative that Converts
- Setting Budgets & Money Saving Tips that Meta Doesn't Want You To Know

Email Marketing & Copywriting | 7 Dec

- Copywriting
- Email Marketing Campaigns

- Email Marketing Automations (pre & post stay)
- Measuring Results
- Best Tools 

Ads Revision, Next Steps & Course RoundUp  | 14 Dec

- Making Adjustments Based On Ads Results
- Deep Dive on Ads Metrics
- Review Progress (Instagram, TikTok, Email)
- Campaigns, Budgets & Resources
- Questions

What Like-Minded Industry People Think...

 Spring 2022 

Kathleen Purcell

Freelance Digital Marketer

“I was very impressed with this course. It had all the latest trends, platforms and technologies covered. Interactive, informative and very practical! You use all the examples and can get really creative! 

I would highly recommend this course to any industry professional who is savvy with digital marketing and needs to sharpen their skills and become a pro.” 

 Spring 2022 

Louise McGee

Mount Errigal Hotel, Donegal

“I looked forward to every week. Liked that we took what we learned each week and put it into practice. This was key for me as I like to learn through implementing and actually doing the work and getting the results.”

brands we've worked with

Frequently Asked Questions

Is this hotels digital marketing training for me?

Yes, if you are interested in getting the skills you need to run your hotel's digital marketing without spending too much time at it. Brush up on your existing digital marketing skills and learn the hottest techniques on how to create content that gets results. Work on your hotel marketing every week and put your learning into practice. By the end of this training, you will be confident about organic and paid social media, email marketing, and measuring the results.

How will the training be delivered?

Training will be delivered via Zoom on Wednesday mornings, 11am - 1pm.  You will be part of a small group of like-minded people who also want to improve their digital skills and get set for running campaigns in 2023.  There is great learning through sharing, and you will be encouraged to reflect on the practical exercises by putting what you learn into practice every week.

When is it on?

It starts on Wed 9 November runs for 6 weeks. There are 6 training sessions of 2 hours each, delivered by Zoom 11am-1pm.  Training will be completed by 14 December - just in time for Christmas. You will be ahead already by working on your new year campaigns with professional supervision and advice.

How much is it?

The cost is €900 for 6 live masterclasses of 2 hours each.  You can book in for 2 one-to-one mentoring sessions. And if you submit your homework, it will be reviewed by Ireland's top digital marketing consultant. All this, plus always-on support by email throughout the programme at a lower cost than any other digital marketing programme out there. 

Why not just watch YouTube?

Don't waste time telling yourself you can learn everything from YouTube. You can't!
Firstly, there are too many hours of videos on YouTube and the quality is inconsistent and nothing has been validated. Secondly, even if you do find hotels marketing content that is of a sufficiently high quality, the chances are it has been made by YouTubers who are from the US, India or other highly populated areas. The fact is, if you are marketing to a smaller audience like we are in Ireland, you've got to learn from an Irish trainer because only they will have the insights on how to adjust things to appeal to a smaller sample size.

Is it for total beginners?

No. You don't have to be an expert, but you must be familiar with the basic principles of marketing, be fairly savvy on Instagram or TikTok and have created at least some content - visual or video, long form or stories. 

Maryrose Lyons is the Founder of Brightspark. 

The OG of Digital Marketing in Ireland. Maryrose was hired as a Social Media Consultant working with Tourism Ireland and Failte Ireland for several years. She knows the hotels industry inside out: working with five stars (Dromoland Castle), hotel chains (BWF Hotels), independents (Choice Hotel Group, Cork International, The Montenotte), and everyone in between! She has also worked with activities & excursions (Bay Sports, Powerscourt House, Airfield, Cliffs of Moher Visitor Centre runnings ads, email campaigns, and social media.

An in-demand trainer, Maryrose brings a passion and enthusiasm for digital marketing that will make you fall in love. This programme has been especially created for time poor, cash strapped hotels staff who want to do great digital marketing that gets results. Places are limited and will sell fast. Get yours and be prepared for an exciting learning journey!  

Start date:

9 November

12 places left

Course Price


(€150 per session) 

Brightspark Consulting © 2022.