Digital Marketing Training For Hospitality Staff
The best digital marketing training, especially created for Irish hospitality sector. Now includes ChatGPT 🔥
Starts 15 February 2023
Fun and engaging.
Practical and time saving.
You will learn exciting things like:
brands we've worked with
Skills you need to run digital without spending your whole life at it!
Here's What You Will Learn
Research & Strategy | 15 Feb
- Personas (Who To Target)
- Which Social Media Platforms?
- Hashtag Research & Use
- Instagram Best Practice - Reels, Carousels&Stories
Content | 22 Feb
- ChatGPT Commands For Hospitality Marketing
- TikTok / Reels Trends
- Recommended Video & Editing Apps
- Content Planning Tools
- Content Scheduling Tools
Followers & Metrics | 1 Mar
- How to Grow Followers on Instagram
- Connections Strategy for TikTok
- Digital Marketing Metrics That Matter
- Google Analytics 101
Facebook & Instagram Ads | 8 Mar
- Facebook Business Manager
- Objectives & Targeting Post IOS 14
- Creative that Converts
- Budgets & Money Saving Tips that Meta Doesn't Want You To Know
Email Marketing & Copywriting | 15 Mar
- Email Marketing Campaigns
- Email Marketing Automations (pre & post stay)
- Measuring Results
- Best Tools
Ads Revision, Next Steps & Course RoundUp | 22 Mar
- Review Progress (Instagram, TikTok, Email)
- Campaigns, Budgets & Resources
- ChatGPT Results
What Industry People Think...
Manager of Dunnes Bar, Carrick on Shannon. Connacht Pub Of The Year.
Maryrose helped our team gain a great insight into TikTok and Instagram, with active real life examples. It has really helped us come up with a fresh perspective of generating content without the fear of failure! Her guidance and advice has helped us enhance our online appearance instantly. ”
Mount Errigal Hotel, Donegal
“I looked forward to every week. Liked that we took what we learned each week and put it into practice. This was key for me as I like to learn through implementing and actually doing the work and getting the results.”
brands we've worked with
Frequently Asked Questions
Yes, if you are interested in getting the skills you need to run your hotel's digital marketing without spending too much time at it. Brush up on your existing digital marketing skills and learn the hottest techniques on how to create content that gets results. Work on your hotel marketing every week and put your learning into practice. By the end of this training, you will be confident about organic and paid social media, email marketing, and measuring the results.
Training will be delivered via Zoom on Wednesday mornings, 11am - 1pm. You will be part of a small group of like-minded people who also want to improve their digital skills and get set for running campaigns in 2023. There is great learning through sharing, and you will be encouraged to reflect on the practical exercises by putting what you learn into practice every week.
It starts on Wed 15 February and runs for 6 weeks. There are 6 training sessions of 2 hours each, delivered by Zoom 11am-1pm. Training will be completed by 22 March - just in time for Spring. You will be ahead already by working on your Spring / Summer 2023 campaigns in the course with professional supervision and guidance.
The cost is €600 for 6 live masterclasses of 2 hours each. You can book in for a one-to-one mentoring session. If you submit your homework, it will be reviewed by Ireland's top digital marketing consultants. All this, plus always-on support by email throughout the programme at a lower cost than any other digital marketing programme out there.
Don't waste time telling yourself you can learn everything from YouTube. You can't!
Firstly, there are too many hours of videos on YouTube and the quality is inconsistent and nothing has been validated. Secondly, even if you do find hotels marketing content that is of a sufficiently high quality, the chances are it has been made by YouTubers who are from the US, India or other highly populated areas. The fact is, if you are marketing to a smaller audience like we are in Ireland, you've got to learn from an Irish trainer because only they will have the insights on how to adjust things to appeal to a smaller sample size.
No. You don't have to be an expert, but you must be familiar with the basic principles of marketing, be fairly savvy on Instagram or TikTok and have created at least some content - visual or video, long form or stories.
Maryrose Lyons is the Founder of Brightspark.
The OG of Digital Marketing in Ireland. Maryrose was hired as a Social Media Consultant working with Tourism Ireland and Failte Ireland for several years. She knows the hotels industry inside out: working with five stars (Dromoland Castle), hotel chains (BWF Hotels), independents (Choice Hotel Group, Cork International, The Montenotte), and everyone in between! She has also worked with activities & excursions (Bay Sports, Powerscourt House, Airfield, Cliffs of Moher Visitor Centre runnings ads, email campaigns, and social media.
An in-demand trainer, Maryrose brings a passion and enthusiasm for digital marketing that will make you fall in love. This programme has been especially created for time poor, cash strapped hotels staff who want to do great digital marketing that gets results. Places are limited and will sell fast. Get yours and be prepared for an exciting learning journey!
15 February 2023
11 places left
(€100 per session)