Irish luxury hotel, Dromoland Castle, invested in a renovation project completed in 2018, to update the infrastructure while maintaining its 16th century historic look. The €20 million investment included a major design upgrade of everything: from the castle bedrooms, bathrooms, and windows, right down to the golf carts, spa robes, and of course online presence!
Brightspark Consulting was hired to carry out a major strategic review of Dromoland Castle’s social media and online presence and to deliver an up-to-the-minute social media strategy for this 16th century hotel.
Social Media Strategy included:
- International competitive peer research, breaking down the social media activity of all the major 5 star luxury heritage brands which revealed interesting insights.
- Interviewing key members of the team at Dromoland to identify the characteristics of the key personas to be reached via the social media activity. 5 personas were identified – 3 evergreen, 2 seasonal – with their preferred platform mapped against content goals.
- Communicating the plan back to the management team for their feedback, buy-in, and ultimately support for implementation. Advising on routes to implement it.
Implementation & Mentoring
- Dromoland Castle recruited a new Marketing Manager to deliver on the strategy plan. Brightspark worked in a mentoring capacity over three months to assist the new hire to achieve the goals set out in the plan.
What The Client Says:
What About You?
Are you looking to partner with a digital marketing agency that has all the ideas, know-how and most up-to-date insights on what will work for your market? Would you like to have a conversation about how your team can be mentored and trained on social media?
We have much experience working with hotels and hospitality businesses: from luxury 5 star castles like Dromoland, 4 star destinations targeting the business market, through to the smaller properties with big ideas and smaller budgets.
Get in touch. Let’s have a conversation. Whatever your business, Brightspark can help.