Facebook Messenger & Chatbot Marketing is the newest and most powerful new way of reaching people in digital marketing.
It’s the most cost effective way to reignite audiences on Facebook, by delivering 1-2-1 messaging at scale.
Facebook Messenger marketing is like an overlay of Email Marketing and FAQ website content, delivered direct into the palms of target audiences using Facebook Messenger.
Brightspark has always embraced change and Messenger Marketing is the biggest opportunity in Facebook Marketing for a decade. It is for this reason that we are an early adopter of Messenger Marketing and we have already delivered astounding results for a variety of clients in the hospitality, retail, property, healthcare and education sectors.
We see chatbots as a once-in-a-generation shift in how people communicate.
- The average open rate of Messenger is 80-84%, versus 20-25% for most emails
53% of people say they are more likely to shop with a business who they are able to engage via a chat app.
- The opportunity – there are a billion monthly active users on Messenger, but only around 70,000 chatbots in operation out of a total of 70 million business pages on Facebook.
How Brightspark Can Help You
Build your bot
Visual, human, dynamic communication adhering to emerging best practice for messenger marketing
Grow your lists
A big focus right now should be on growing your Messenger lists. We can show you how.
Once you’ve got your list in place, you can use Messenger to broadcast messages to your whole audience, or segments you target.
When we combine Messenger with Facebook and Instagram ads, the results are exceptional.
Let’s Make a Plan
Want to break through the noise?
If you missed the bus the first time around when Facebook took off, get on board now with Facebook Messenger Marketing and you won’t be making the same mistake twice. Call and let’s talk on 0877 99 8066, or contact us and we’ll get you started.