Digital Marketing Strategy
Comprehensive Digital Marketing Strategy
Done for you by Maryrose Lyons, the OG of Digital Marketing in Ireland! What is an OG? Find out here!
She got in early on digital and has been helping Irish companies to succeed since then. A future focused digital strategist, she is highly regarded and is always up to date on where it's all going. You can be assured that your digital marketing strategy will be comprehensive and will provide clear direction for your business growth. Who to target, where they can be reached, and how to set objectives for marketing activity to ensure they are aligned with your business strategy.
Without a strategy, how can you ever know whether you succeed or fail? Without a strategy you are just trying things without a plan! Without a strategy, you could be wasting money chasing the shiny things and without a clear idea on what is driving your business.
Book a discovery call with me today and let's talk about your business and how you want to grow it.
Great Irish companies that have strategic plans
That have trusted us to create their digital marketing strategy
Ask Us Anything About Digital Marketing Strategy!
Digital marketing strategy can help you put a plan in place to connect with your target audience in the places they hang out online, and showing up in a way that is desirable to them. Without a plan and clear direction and targets, it is hard to tell whether your campaigns and activity are successful or not. A good digital marketing strategy will guide your team and make them more efficient in how they spend their time on creating and promoting content - through social channels, email, or paid.
The process is the same, but what makes every strategy unique is the inputs that go into it. We take a comprehensive look at your target customer personas, the competitive environment you operate in, your various platform choices, your internal resources, assets and budgets. We'll interview your team and get to know your business by asking leading questions. When we have all of this information gathered, we will go away and write up a clear plan that sets out your marketing goals (aligned to the business), your campaigns to help you get there, and the metrics to show you how you are doing along the way. This is delivered in the form of a strategy document that is broken down by quarter with tasks clearly set out.
If you haven't done it before, it's important to find the right digital marketing strategist, somebody who gives confidence that they will ask the right questions and take the time to get to know your business. They must be equally strong across content marketing, email marketing, social media marketing, google seo and sem. You want to have a strategy in place that will ensure your business is found online in all the little nooks and crannys where your target audience hang out. Sectoral areas of speciality help - we are strong on B2B, Tourism, Retail, and Education. But you don't have to work with a specialist - indeed, sometimes a fresh approach can be beneficial.
In our experience, the whole process takes about 6 weeks. Your team needs to be available for 2-3 meetings - persona identification, business strategy, and the handover of the document to ensure they are 100% clear on how to deliver on the plan. Getting started is easy! You can contact us directly here, or book in a specific time for a discovery call where you can meet our Digital Strategist, Maryrose and tell her what you need and when you need it.
Other Digital Marketing Services
Website Audits. UX Research & Design. Content. Video content. Wordpress websites. SEO Audits. SEO Strategy.
Organic Social Media. Strategies and content for B2C (Instagram & TikTok) and B2B (LinkedIn).
Paid social (Facebook/Instagram Ads) - minimum daily budget €50. Google Ads. TikTok Ads. Email marketing automations.
For start-ups or established teams. Supporting teams to deliver on digital marketing strategies.