Digital marketing strategy can help you put a plan in place to connect with your target audience in the places they hang out online, and showing up in a way that is desirable to them.  Without a plan and clear direction and targets, it is hard to tell whether your campaigns and activity are successful or not. A good digital marketing strategy will guide your team and make them more efficient in how they spend their time on creating and promoting content - through social channels, email, or paid.

The process is the same, but what makes every strategy unique is the inputs that go into it. We take a comprehensive look at your target customer personas, the competitive environment you operate in, your various platform choices, your internal resources, assets and budgets. We'll interview your team and get to know your business by asking leading questions. When we have all of this information gathered, we will go away and write up a clear plan that sets out your marketing goals (aligned to the business), your campaigns to help you get there, and the metrics to show you how you are doing along the way. This is delivered in the form of a strategy document that is broken down by quarter with tasks clearly set out.

If you haven't done it before, it's important to find the right digital marketing strategist, somebody who gives confidence that they will ask the right questions and take the time to get to know your business. They must be equally strong across content marketing, email marketing, social media marketing, google seo and sem. You want to have a strategy in place that will ensure your business is found online in all the little nooks and crannys where your target audience hang out. Sectoral areas of speciality help - we are strong on B2B, Tourism, Retail, and Education. But you don't have to work with a specialist - indeed, sometimes a fresh approach can be beneficial.

In our experience, the whole process takes about 6 weeks. Your team needs to be available for 2-3 meetings - persona identification, business strategy, and the handover of the document to ensure they are 100% clear on how to deliver on the plan. Getting started is easy! You can contact us directly here, or book in a specific time for a discovery call where you can meet our Digital Strategist, Maryrose and tell her what you need and when you need it.