email articles
Write well. Avoid known spammy behaviour. Instruct recipients to drag out of promotions tab.
With Valentine's day coming up and our list of non-responders growing day by day, we decided to do some old-fashioned email list cleaning... with a twist!
Practising what I preach, I’m doing a spot of email list cleaning this morning. A hard bounce is an email message that has been returned to the sender because it is permanently undeliverable. Causes include invalid addresses (domain name doesn’t exist, typos, changed address, etc.) or the email recipient’s mail server has blocked your server. […]
Everyone’s talking about value these days. If you want to get real value from your email marketing, you should clean your email list at least once every 3 sends. Why? To get a better picture of the real size of your list and your readers. Which means your stats are going to be much more […]
There’s no point in having a beautiful design and interesting content for email newsletters if you’ve got no-one to send to. This post is about the steps you can take to build your email list. There are lots of articles around about this, but these tips are ones that have worked in my experience for […]
