Working on a #PB for this one!
Global Exporter Launches Retail Brand
Inside Nutrition embodies everything great about contemporary Irish companies.
It is a global exporter, highly regarded for the quality of its products, and manages everything from an environmentally friendly base here in Ireland. Brightspark has been working with Inside Nutrition since September 2021 to launch its own brand of sports nutrition and supplements. We absolutely love the brand packaging design done by Milc. As it was a brand new social media account, we had the opportunity to carry the design over to Instagram, TikTok, and Facebook.
- Social media strategy based on best-in-class global competitor activity
- Instagram, Facebook and TikTok account set up and content creation
- Monthly content including Reels, TikToks, Stories, and carousels for Instagram
- Influencer marketing
- Paid social and Google ads
- 4.5% average engagement per post is a very strong result for a category that averages 3.2% (source: RivalIQ Research).
- Very targeted audience built with strong representation among professional, semi pro, and enthusiastic amateur fitness people in Ireland.
- Instagram engagement is driven by a combination of creator engagement, paid social, and organic content including competitions.
UGC Game Is Strong 🔥
Regular Competitions 🏆
Educating The Audience About Products & Features
From the outset, we worked closely with Inside Nutrition team to structure and create the social media and other marketing assets. Brightspark's digital marketing USP is that we set things up for our clients, test to discover what works best, before handing over to in-house teams who are trained and ready to take over.
"Maryrose was very helpful in getting us set up and initial implementation of the social media for our brand. She brought a lot of knowledge and great ideas. Thank you very much for all your help"
Bonus: How To Select The Right Influencers 💯
Brightspark is an approved Enterprise Ireland consultant since 2005.
We can help with EI Grant Applications. And can help you set up to manage social media in-house.