We Were Feeling a Bit Stung by a Certain Social Media Scheduling Tool
As you know, we are a hive of activity at Brightspark. We are highly regarded for our future focused social media strategy. When strategy is done, we are often hired to focus on social media content creation or where there's an in-house marketing resource, we provide digital marketing mentoring service. Whichever way you work with us, we are pretty proud of our content creation process 👇
This involves a monthly meeting, one busy week and then a lighter touch for 3 weeks. We find this intense burst of creative activity - with a pause - concentrates the effort and creates great strategic content. We also know that our clients don't always want to be thinking about social! Working just one week (in four) on the content is like the pomodoro method applied to content creation. Try it - you might find it makes a change from other agency approaches!
Socialbee is the social media scheduler we had been using for the last few years. It is no longer fit for purpose, we had a look around for alternatives.
Tools Need To Be Like Nature and Evolve
A few years ago, a typical social media plan would have been Facebook heavy, with a little light Instagram thrown in, and LinkedIn and Twitter if it was for business. Now, most social media marketing activity that we are running for clients is on Instagram, LinkedIn and TikTok, so we needed a tool that worked across them all, for all the features and content types.
We’ve Needed To Leave SocialBee
On the face of it, SocialBee integrates with all leading social networks: Instagram, LinkedIn, TikTok, Facebook, and Twitter. But here's the sting with SocialBee…there were always lots of little problems that made for a not great user experience. We stuck around, did the workarounds, but they just became too many so we sadly made the decision to leave SocialBee.
Here's what scheduled LinkedIn videos look like on SocialBee and SkedSocial.
Socialbee LinkedIn Videos 🤮 - not up to scratch
Click on the post above to see a video on how badly SocialBee handles video posts on LinkedIn. It doesn't just display, there are 2 clicks to get to the video, which comes out really badly sized.
Problems we had with SocialBee Scheduler
Essential Criteria In A Scheduling Tool
(what we looked for)
So we decided to move the nest…
With all of the issues on SocialBee, it was time to find another scheduler.
Say Hello To SkedSocial
(our new fave scheduling tool)
We love the Best Posting Time insights right at your fingertips so no jumping around platforms trying to find that detail!
Overall, our experience with Sked has been great, we are humming! The customer service team is extremely good to deal with and of course, the scheduling capabilities are superior. You have got to have the love for the tools you use and we love Sked Social. Check it out for yourself. They do a 7 day free trial.
If you love tools as much as we do, check this out 👇
We have built this business on using great tools that help us to do better social media content, and be more efficient while we're at it. Our gift to you is this - our list of 41 essential tools for marketing your business in 2022.
As you can tell, we're constantly testing and always on the lookout for new additions. Here's our list of essential tools that every business needs, plus social media, SEO, email, influencers, and more