SEO Case Study: Furniture & Gifts

We worked with bespoke furniture designers Coolree Design to dramatically improve their SEO ranking. This SEO case study enhanced several key aspects their phrase rankings, keywords, and organic traffic.

March 8, 2021


The work we have done for Coolree Design has had a very positive effect on their search engine rankings. SEO can take a good bit of time to get right. That is why we always quote 6-9 months to get the results desired.  But for a recent client, we were able to skyrocket their rankings on in super quick time.

  • ‘bespoke furniture makers’ has moved from position #34 to #1
  • ‘handmade furniture’ has moved from position #77 to #3
  • ‘bespoke furniture dublin’ has moved from position #17 to #3
  • ‘bespoke furniture cork’ is now in position #6 after not even being in the top 100 when we first started

There’s no Year on Year data to compare because it is a new client website, but if we take organic traffic in February and compare it to the previous period in January, it shows a 23% uplift in users sent via organic keyword search.


Items of work completed from the roadmap include:

  • Moved all scripts over to Google Tag Manager (Hotjar, GA etc)
  • Fixed indexing issues, modifying robots.txt, fixing issues with XML sitemaps and reprocessing them in GSC
  • Fixed page rendering issue
  • Installed and configured Wordfence plugin
  • Fixed site architecture issues, made URLs shorter and search friendly, set-up 301 redirects
  • Made changes to the main menu system to improve optimisation for ‘bespoke’ and ‘handmade’ terms
  • Reviewed and improved internal linking
  • Created and applied Title and Meta Description Tag Test Plan (see attached doc for URLs optimised so far)
  • Set-up the keyword rank tracker
  • Added ecommerce tracking plugin and configured tracking  tags on GTM

Want Some Help?

Arrange a call

Get in touch on 087 799 8066, or email us and we’ll get back to you asap.


{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}