Thor Duct ®
Thor Duct ® (formerly known as SAFE-4) is the market leader in compliant fire safety ductwork. With strong business growth in Ireland and the UK, they were looking to mainland Europe and beyond in order to continue to expand the business. Brightspark Consulting was hired late in 2018 to carry out a strategic review of the international market in order to develop and launch a marketing strategy to lead the next phase of growth. We consulted directly with the management team throughout the planning and various stages of implementation.
Thor Duct ®’s management team came to the realisation that to support their next phase of growth they needed to communicate the Thor Duct ® story to all ventilation markets in Europe and to win market share by improving and addressing their marketing strategy.
Begin with a Rebrand
While SAFE4 was known in Ireland and the UK, it faced a major hurdle in Europe as the name was already in use by an industrial cleaning company. The decision was made to rebrand the business as Thor Duct ®. A new identity and website was created to clearly enunciate the product offer and licensing opportunity.
Strong Marketing Foundations
Since introducing a consistent content and search oriented marketing strategy, there was a significant increase in the number of enquiries coming from the website, interest from potential new licensees with a new licensee signed up within the first three months plus positive feedback from stakeholders.
In addition, there has a significant increase in inbound interaction from influencers who avail of CPD training which leads to Thor Duct ® being placed as the product of choice for compliance.
Website visits, session duration, and website enquiries are all up month-on-month. LinkedIn profile views, contacts, and post engagement are significantly higher. Brightspark Consulting has successfully positioned the company to operate from a strong marketing base, and is now looking to further develop the marketing activity and increase the number of enquiries coming in from potential licensees on an on-going basis.