Magic of Twitter Lists

What you need to know: how to set them up. Use cases for B2B Marketers and Event Promoters. Plus power user info on how to curate them.

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Managing Negative Reviews

The right way to respond to negative reviews, and how to turn a negative review into an opportunity to save the day!

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Luxury Hotel Social Media Case Study

Brightspark was hired by Dromoland Castle to carry out a full analysis of the market and to prepare a social media strategy for the luxury hotel. We also advised on implementation and completed a mentoring engagement.

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How To Run A Win A House Competition GAA

Heidi & I reveal all on how we did it: sold 6,000 tickets @ €100 a pop to fund raise for 3 GAA clubs.

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Top 50 Marketers 2019

I’m delighted to be included in the Top 50 Irish Marketers list again.

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Bringing It Home: #LocalElections2019

Part 3. Last in the series on how to use Social Media to win #LocalElection. Ask for the vote. Ask me Anything. How to deal with negative feedback.

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How To Win Local Election Using Social Media

Part 2 of 3. How much content? How to publish? Free tools you can use to stay on top of the conversation.

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How To Use Social Media To Win Local Election

In the run up to the #LocalElections, we share what we know about how to win using a successful social media campaign. Beginning with platform choice, get your assets in order, and make video.

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Meet In Ireland Meitheal 2019 Failte Ireland Case Study

Brightspark won a tender to manage all of the social media for the last big industry networking event before Covid.

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How To Get Your Tweets On The Big Screen

 This is not a post about sending your glittering tweets off to Hollywood to make a new life there! No – it’s a few pointers to keep in mind if you’re attending an event as a delegate and there’s a big screen.   If you find yourself headed towards Citywest Hotel, Croke Park, Aviva Stadium or any

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