A review of social media activity for some of the world's top convention centres.
Our proprietary approach to creating personas that form the basis of your marketing activity. This approach is unique to Brightspark and we have evolved it over 21 years. Tried and tested - you bet it is!
Our proprietary approach to creating personas that form the basis of your marketing activity. This approach is unique to Brightspark and we have evolved it over 21 years. Tried and tested - you bet it is!
How we helped an industry leader roll out a growth marketing strategy with an international focus. Spoiler: this company was sold to the global industry leader in 2019. ⭐
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Our blended learning course is back. Starts 26 Feb in Dublin and 4 March in Athlone. Limited to 12 places. New for 2020: WhatsApp Marketing!
We did a little experiment to show how the Linkedin algorithm works and why comments rather than likes drive engagement and views on the platform.
How we used a Facebook chatbot to engage with 17-18 year old CAO applicants for St Patrick's College Maynooth.
Be clear. Be focused. Make meaningful content. And if all else fails - get an expert!
A good digital strategy will have clear and measurable goals that support the overall business goals. In this post, we share our strategic approach that has created memorable and results focused strategy for a wide range of clients.
Uncover the mystery that is Dark Social. Find out where your online traffic is really coming from. How to adjust your Google Analytics to measure Dark Social traffic.
Forget about Tik Tok; WhatsApp is the app of the year! More ubiquitous across generations, personal and business uses. Here's my 4 ways of managing the noise on WhatsApp and reducing all the interruptions.
We were delighted when our work for Failte Ireland's Meet in Ireland business tourism team was ranked #1 on a highly prized business tourism scoreboard.
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For many of us, YouTube is a place to go for learning. But how many times have you faced videos of 10 mins + and you want to get through it already?Here's a great tip on how to speed up YouTube videos so you can still get the knowledge, but in super quick time.
Thanks to Kate Casey from Teleplan for sharing her results on LinkedIn. Kate took the LinkedIn course during the summer and already is reaping rewards.
What you need to know: how to set them up. Use cases for B2B Marketers and Event Promoters. Plus power user info on how to curate them.
The right way to respond to negative reviews, and how to turn a negative review into an opportunity to save the day!