We did a little experiment to show how the Linkedin algorithm works and why comments rather than likes drive engagement and views on the platform.

How we used a Facebook chatbot to engage with 17-18 year old CAO applicants for St Patrick’s College Maynooth.

Favicons are more important because Google now prioritises sites with favicons. Why you need to fix your favicon today.

Facebook and Instagram ads are necessary if you’re serious about social. Organic reach is at an all time low. Think of these as your secret weapon!

Be clear. Be focused. Make meaningful content. And if all else fails – get an expert!

Setting goals for digital marketing – the cornerstone to a good digital strategy. How to develop your strategy. Our strategic approach, and how we can help.

Uncover the mystery that is Dark Social. Find out where your online traffic is really coming from. How to adjust your Google Analytics to measure Dark Social traffic.

Forget about Tik Tok; WhatsApp is the app of the year! More ubiquitous across generations, personal and business uses. Here’s my 4 ways of managing the noise on WhatsApp and reducing all the interruptions.

Next Wed, 23 Oct. I’ll be MC’ing the best Search Conference to take place in Dublin City. Will you be there?

We were delighted recently when our work for Failte Ireland’s Meet in Ireland team was ranked #1 on a highly prized business tourism scoreboard.

For many of us, YouTube is a place to go for learning. But how many times have you faced videos of 10 mins + and you want to get through it already?Here’s a great tip on how to speed up YouTube videos so you can still get the knowledge, but in super quick time.

Thanks to Kate Casey from Teleplan for sharing her results on LinkedIn. Kate took the LinkedIn course during the summer and already is reaping rewards.

What you need to know: how to set them up. Use cases for B2B Marketers and Event Promoters. Plus power user info on how to curate them.

The right way to respond to negative reviews, and how to turn a negative review into an opportunity to save the day!

Do you have a WordPress site for your business? Is it up to date? If not, keep reading to find out how to avoid a WordPress hack, saving time and money.

Have you ever wondered what you’ll look like in 20 or 30 years? There’s a meme going around of ageing gracefully. It’s powered by an app called FaceApp. But is it safe? Will your face appear in stock photography sites, or worse… on porn?

We road tested 4 apps for adding captions to video – plus 1 bonus one! Find out which one is best.

Heidi & I reveal all on how we did it: sold 6,000 tickets @ €100 a pop to fund raise for 3 GAA clubs.

I’m delighted to be included in the Top 50 Irish Marketers list again.

Items covered by Brightspark in technical SEO audits: internal links, title tags, images data, redirects, broken links, site speed, inbound links.

Part 3. Last in the series on how to use Social Media to win #LocalElection. Ask for the vote. Ask me Anything. How to deal with negative feedback.

How to reclaim Facebook business manager ownership of your Facebook Page. What to do today if your agency has claimed ownership of your Page.
Reclaim facebook business manager

Part 2 of 3. How much content? How to publish? Free tools you can use to stay on top of the conversation.

In the run up to #LocalElections2019 I’m sharing what I know on how to win using a successful social media campaign. Beginning with platform choice, get your assets in order, and make video.