Last night I spoke at a PRII event, along with Mark Tarbett of Generator, and Ronnie Simpson of Simpson FTPR. The title of the event was ‘From Blogs to Bebo’ and my bit was a hands-on show and tell about blogs, news readers, video blogs, and video content. I love this kind of thing because it allows me to show interested people many of the things I love online.
Mark spoke about the opportunity presented by Bebo and about user generated content in general. Did you know that Bebo get about a million kids using it every day? The stats he quoted for daily page impressions was enough to make my eyes water. He was very open and upfront about the cost of a commercial spot on the home page, and it seems quite egalitarian in terms of how it’s priced out. It’s a flat fee per week. I’d suggest to anyone looking at Bebo to choose your weeks well, obviously leaving and junior cert weeks aren’t going to be as successful as say, mid term breaks and the holidays.
Ronnie made a very good point when he said that he’s been working in PR for 30 years and in that time, nothing really much has changed – until now. Ronnie believes that for PR people to be doing their jobs successfully, they’ve got to ensure their client’s messages are searchable and that means being on Google. Whether that’s achieved through search engine optimisation, blogs, Bebo, online advertising, it cannot be overlooked any longer.
Now for anyone who was there – here’s your chance to leave a comment. . . I’d love to hear from you. And you will be creating a 1 way link back to your own site!