B2B Lead Generation

Brightspark Consulting is a B2B marketing consultancy

that delivers lead generation, conversions, and sales opportunities for ambitious companies who seek to improve their pipelines.

Our powerful and effective inbound marketing generates leads and nurtures sales opportunities for scaling startups through to established companies.

Inbound marketing has been proven to produce 54% more leads than traditional practices. (Hubspot)

Properly executed inbound marketing is 10 times more effective for lead conversion than outbound practices. (Gartner)

80% of business decision makers prefer to get information in a series of articles versus an advertisement. (ExactTarget)

Brightspark Consulting has more than 15 years of experience in digital marketing and social media marketing to help your business grow.  Listed in the top 1% on LinkedIn and named in the Top 50 Marketers of 2018, our in-house team of Strategy, Advertising, Content, Design and Video experts can deliver what you need.

Our advice is rooted in experience of what will work for your market, having worked with the following businesses and brands.

Brightspark Clients Logo Bar

B2B Lead Generation Approach:

  • Content marketing strategy that is rooted in personas and with a scientific approach to deconstructing the competitive environment.
  • Social media ads to reach people on Facebook or LinkedIn, Twitter or Instagram, coupled with SEO and AdWords to reach the ones who are already looking for the product or service.
  • Content marketing to convince them of your offer once they are there. Tantalising lead magnets (reports, ebooks, guides) hidden behind an email wall in order to get them.
  • Email sequences designed around behaviours, desires, and needs. Seemingly one-to-one, but automated, and built to scale up fast.
  • Advice on the latest marketing automation software that’s out there that is best suited to your business. It doesn’t always have to be Hubspot you know!

Brightspark past clients

We focus on the following non-fluffy metrics:

Website traffic




Customer acquisition

Ready to drive leads?


Schedule a call or contact us.


Let's Make a Plan!

If you need help, call and let’s talk on 087 799 8066, or fill in the contact form below and we’ll get right back to you.

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