Write For Web Training : Wed, 24 September

If Carlsberg did training...

It would be so much fun, you’d forget to clock watch. So practical, you’d use the skills straight away. Add in shiny new Macs, quality coffee, and a slap-up lunch in a city centre eaterie and you’ve got it!

Date for your diary: Wednesday 24 September 2008

  • 10am - 5pm
  • Filmbase Temple Bar. View map.
  • €500, including course materials & lunch

If you have responsibility for writing or editing content for the online environment this workshop is for you. A practical day covering skills you can apply immediately to your website, intranet, or email communications.

Getting Started

  • How people read online
  • Scannability - use of headlines, colour, bolding, bullets, keywords, icons
  • Skimming - language style, headlines, tone of voice, active verbs
  • Readability - calculation and application

Advanced Techniques

  • Calls to action and point of action assurances
  • Use of synopses. The great PDF debate
  • Tag rules. How to write titles & descriptions for search engines
  • Intelligent hyperlinking
  • Great online forms

Sharp Email Copy

  • Writing for maximum impact from every field
  • Short urgent copy. Customised landing pages
  • Legally compliant language for subscribes & unsubscribes

Conclusion

  • Planning to ensure content remains fresh and up-to-date
  • Analysing site statistics

 

Feedback on this training has been overwhelmingly positive.

"Really practical course that gets you making improvements there and then to your website. My advice is to try and clear a space in your diary the day after as you'll want to get stuck into it and put into practice what you learnt. - Grainne Madden

"I found it to be concise, informative, and really well explained - I don't remember the last time I learnt something so quickly and painlessly. I am raring to go on our content. Thanks. - ISPCC

"I flew over from the UK the night before to attend the course but it was well worth the effort. The course has given me a totally new outlook to the web. I now feel well able to handle doing stuff on our website. Also I have a lot more knowledge on the best way to write up emails and PR pieces" - Judith Geare, Ocuco UK


Bookings by Paypal. Or Invoice.

There are a limited number of places, so book today to avoid disappointment.

 

Busy on 24 September? Located outside Dublin?

Contact us for the future dates, in and outside of Dublin.

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 Brightspark Consulting offers Internet Marketing Ireland Strategies. Services include website development, search engine optimisation Ireland. email marketing, pay per click marketing, Intranet developmet and flash development.