If you have responsibility for writing or editing content for the online environment this workshop is for you. A practical day covering skills you can apply immediately to your website, blog, intranet, or email communications.
Getting Started
- How people read online - results of iris tracking studies
- Scannability - use of headlines, colour, bolding, bullets, keywords, icons
- Skimming - language style, headlines, tone of voice, active verbs
- Readability - calculation and application
Advanced Techniques
- Calls to action and point of action assurances
- Use of synopses. The great PDF debate
- Tag rules. How to write titles & descriptions for search engines
- Intelligent hyperlinking
- Great online forms
Sharp Email Copy
- Writing for maximum impact from every field
- Short urgent copy. Customised landing pages
- Legally compliant language for subscribes & unsubscribes
Conclusion
- Planning to ensure content remains fresh and up-to-date
- Analysing site statistics
- Last word: blogging and microblogging
Feedback on this training has been overwhelmingly positive.
"I found it to be concise, informative, and really well explained - I don't remember the last time I learnt something so quickly and painlessly. I am raring to go on our content. Thanks. - ISPCC
"I flew over from the UK the night before to attend the course but it was well worth the effort. The course has given me a totally new outlook to the web. I now feel well able to handle doing stuff on our website. Also I have a lot more knowledge on the best way to write up emails and PR pieces" - Judith Geare, Ocuco UK
"Really practical course that gets you making improvements there and then to your website. My advice is to try and clear a space in your diary the day after as you'll want to get stuck into it and put into practice what you learnt. - Grainne Madden
Bookings
Contact us to book your place for copywriting training .