Basic Web Writing Techniques
- How people read on the web
- Scannability - use of headlines, colour, bolding, bullets, keywords, icons
- Skimming - language style, headlines, tone of voice, active verbs,
- Readability - calculation and application
Advanced Web Writing
- Calls to action and point of action assurances
- Use of synopses
- Inverted pyramid structure
- Intelligent hyperlinking
- Great online forms
Sharp Email Copy
- Writing for maximum impact
- How to communicate a message using short urgent copy
- Legally compliant language for subscribes & unsubscribes
Conclusion
- Planning to ensure content remains fresh and up-to-date
- Analysing site statistics
Examples of strong and weak online copy are taken from websites of direct relevance to participants. Participants own sites are reviewed and worked upon during the day, improvements can be implemented straight away.
Feedback from delegates has been overwhelmingly positive.
"Applies directly to daily writing and editing tasks. Very helpful in that it will help me plan my time and perform better"- VHI Ireland
"I thought the course was very well planned and extremely well presented. I really enjoyed it"- Lee Hotel Group
"Excellent for day-to-day managing articles for the intranet"- Atlantic Beverages
Brightspark's Web Writing Workshop can be delivered at your place of work, or contact us for the dates of the next public training.
