Introduction
- Overview of marketing channels - offline v online
- Online marketing - quantitative versus qualitative
- Email marketing - where it fits into the picture
- Email Marketing defined - it's not spam!
5 Steps to Successful Email Marketing
- List Building - 8 techniques you can use to build your list legally
- Plan content - 7 pointers and recent research on response times
- Send email - 4 tips to ensure it goes alright, including when to send?
- Statistical analysis - understanding the metrics
- Behavioural profiles and acting on user feedback
Feedback from recent attendees
'Helped me to rethink our newsletter strategy'- JM
'Really good for understanding the potential of e-newsletters and their effective use for our marketing purposes'- JF
'Very useful and relevant, especially re. analysing statistics'- DOD
Brightspark's Email Marketing Workshop can be delivered at your place of work, or contact us for the dates of the next public training.
