Blogs are Conversations
- Use your blog to publish your opinions on what is important to you
- Read other's blogs and add your comment to the conversation
- Use RSS to keep on top of your favourite bloggers
Benefits of Blogging
- Communication Channel – give your customers a flavour of what you’re about by sharing your opinions, thoughts and knowledge in a blog. You have a wealth of information – share it! Blogs are conversations and are a much friendlier way of sharing company news.
- Higher Search Engine Rankings – bloggers score high search engine rankings because the search engines pay close attention to frequency of content updates. Adding a blog to your site gives you the edge over competitors in terms of search engine rankings.
- Low Cost Content Management System – use a blog to update your site instead of paying for costly content management solutions. Literally saves thousands of euros.
- Syndicate Your Content – get your content out to a wider web audience through RSS. The old way is to expect people to come to your site and read your news. RSS feeds push your messages out when they’re published and literally drag your readers to your site.
- Reputation Management – because blogging is about reading and commenting on other’s blogs too, you can use the blogosphere to manage your online reputation.
Want to find out more about how Brightspark can set you up with a beautifully styled blog in less than 24 hours? Contact us today.