Maryrose Lyons blogging since 2003...

Verified by Visa FAIL

May 21, 2010 at 8:49 am

I take umbrage at being forced to use sites that fail.  Take for example, Verified by Visa.  You’d think a large financial giant like Visa would have the cop on to put some basic functionality – like a ‘login’ button on its login page, but no.

For anyone who’s not on Visa, Verified by Visa is this additional level of security that is put in to protect the banks.  The way it works is this – you’re buying something online, you’ve done all the steps, put in all the details, you’re at the very last step, then up pops this verified by Visa box that requires additional user name and password.  This can be very frustrating when you’re trying to do things in a hurry – like when I was trying to buy tickets to The Specials earlier this year, the time it took me to complete the verified by Visa thing saw most of the tickets sell out and I only got to buy one in the Gods instead of two in the front like I wanted.

This morning Gorillaz tix go on sale.  They are my favourite band of the moment so I’m definitely getting tickets.  I got on to AIB to ensure that my verified by Visa details are all in order – they have an irritating habit of resetting your password if you haven’t used it in a couple of months…

  • AIB Phone Banking weren’t able to help
  • AIB Credit Card centre were able to point me to the screen I needed to go to, this one.  Apart from the dodgy CSS around offers in the navigation bar, does it immediately leap out at you how to access verified by visa here?
  • Go to the bottom right.  Click on ‘go to’ – a sure sign that this page was constructed by developers with no wish whatsoever to take users into account.
  • Next up you are presented with this screen.    If you’re already registered and you are lucky enough to know your user name and password, what do you press? There’s no sign of a login button.  Take a punt – click on the unintuitive option, ‘Account Manager’.
  • Now you’re presented with a screen in which opaque language instructs you to choose a personal message – but it doesn’t tell you what the personal message is for!!  Nor does it set down any rules on what form your message might take.  I had to try twice before I hit their desired message length and format.
  • Now I’m in and free to use my own credit card to buy things I would like …

Verified by Visa is like adding a disability to customers who shop online.  I do not wish to use it.  I don’t understand how Mastercard customers are allowed to shop without it.  And even with Verified by Visa, the bank still stops your card if you’re in Brazil or other areas they deem dodgy territory and you’re on a bit of a spending spree.

I’m all in favour of banks protecting me, but please – invest a little in usability and make the whole process a bit more intuitive.

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