Maryrose Lyons blogging since 2003...

What Title Will You Choose?

February 8, 2010 at 7:30 am

I’ve always loved the sign up form for Harrods.  The array of titles to choose from tickles me every time.  Which title would you choose?  Brigadier General?  Viscountess?  Her Royal Highness? Or just plain old Countess?

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Versatility Is The Name Of The Game

April 30, 2009 at 1:35 pm

I had a meeting with new clients today.  They engaged me to do content copywriting for their new sites.  We sat in favourite meeting joint, The Morrison Hotel (which incidentally has its wifi back up and working at full speed).  But it soon became apparent that what they needed was more about user and persona based design.

So I put on my usability hat and we had a very successful meeting where the happy clients have gone off with the bones of a wireframe.  They’re selling product.  What we came up with was a 3 column layout in which:

  • Column 1 is basic product
  • Column 2 is packaging up their content for different user types
  • Column 3 is packing up their content by need

It’s not rocket science.  And it has certainly been done before.  But what I liked was they thought they needed my help on one thing but I was able to help them on another.   In these days of value for money, versatility is the name of the game!

By the way, for those of you who don’t know – my background is Marketing.  I’ve worked in Internet Marketing Ireland for 10 years.  And I’ve been developing clever, user focused, accessible sites for 6 years.  I’m a qualified copywriter.  And I tend to have good ideas.

That will be all!

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Brightspark Consulting offers Internet Marketing Ireland Strategies. We do Social Media Project Management,website development ireland, search engine optimisation ireland, online copywriting, internet marketing training and Wordpress blogs.

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