This Is How To Use Twitter
July 13, 2009 at 3:08 pm
I’m asked the question at least 5 times a week: “Is Twitter any good? Why would I use Twitter? I logged on to the site and frankly I don’t see what all the fuss is about”…
I usually point people to my blog post of a few weeks back – Advice for New Twitterers - but now I’d like to draw your attention to a nice use of Twitter from Toyota.
* * YAY I GOT PICKED * * Picking up my new motor on Monday 27 July.
To promote the new Toyota IQ, they are offering 4 bloggers the chance to drive around one of the IQ’s for 6 months. In return they must blog about their experiences of it. They require at least 1 blog post a week and pictures of you in the car. How did I hear about this? On Twitter. Someone posted a link and it’s been retweeted.
This is really very smart.
- Create a buzz about your car using bloggers (opininated connectors)
- Promote the whole thing on Twitter
- Generate sales through word of mouth (assuming that the bloggers like the car)… assuming that they don’t, at least they’ll tell Toyota why not and give the car company a chance to respond or readjust
- Link love will aid the search engine ranking
- Another first from Toyota. PR plus. If another car company tried this now, it wouldn’t work as well. (Unless of course you’re Jaguar
)
I’ve put myself forward for it.
Anyone who knows me will know I love my little car – it’s an MX5. Here’s a picture:
I have been thinking of changing car. Someday I’m going to need to update my motor and there’s no way I’m going to go for a ubiquitous looking generic model. The iQ is groovy and cool just like my MX, and it’s got the added benefit of not being 17 years old like my car is! I feel awful guilty every time I fill it up; carbon emissions were not on the agenda when my car was being made.
I’d love the idea of getting to test drive a potential buy for 6 months! So watch this space around 20 July and see who gets to drive the Toyota iQ.
Tags: Toyota IQ, Twitter Business Use
