Feeling Ranty? Then have your say here..
September 16, 2009 at 8:31 am
A great Irish ranty review site I’ve been meaning to share:
Whose View
From their own About Us page:
We won’t give you the boring line of “We are a social review based website etc etc……..”, because we are so much more than that. Rather we are a home for people who are not afraid to speak their mind; who like to say it as it is; who like to help others know when something is worth raving about and when it’s a complete rant. There are many sweakie clean review based websites out there, but are they really entertaining? We want to bring the celebrity and entertainment factor back into ranting and raving!
I especially like the way they are marketing this. Very effective use of social media tools. Here’s my experience so far. And remember folks I’m just one person. These guys are probably doing this hundred-fold:
- Whose View find Simple Assembly Me Hole and add it to their site as content
- I find their listing using Google Alerts
- Encouraged by clean design and my own personal penchant for sharing my opinion, I wrote a review of a restaurant
- Whose View contacted me to say thanks and offered me a voucher for €20 for anywhere
- I said thanks, I’d like a voucher for the Lighthouse Cinema in Smithfield (best cinema in Dublin)
- They provide. Then come back a few days later on Twitter and suggest that perhaps I might like to review the cinema.
- I duly behave in the way that they want!
- Now they seem to be using Twitter as a search tool and tracking people who mention “Lighthouse Cinema”.
- They then contact them on Twitter with my review and ask them what they think.
A smart way of sourcing content, engaging me, and then using the content on Twitter to engage others.
They are also running a good blogger outreach programme, which they call ” a focus group with Twitter users, bloggers and members of the WhoseView site”. They invite key bloggers (not me!!) to take part in an exercise to figure out what the Best Pizza in Dublin is. The result, by the way, is Bianconi’s in Ranelagh. It’s a smart way of getting bloggers into a room, to engage with their site, pay them (with free pizza) and then sit back and wait for the links.
Keep your eye on the Whoseview blog. It’s well written and contains some interesting ideas about marketing.
Tags: rating sites, whoseview
