Win x 2 plus 50g Joy
November 7, 2008 at 10:19 am
Take two of your favourite clients. Introduce them to each other. The result is a double win that benefits the people of Malawi (where I left a little piece of my heart). That to me is an upshot of being in business!
I’m currently working on a new site for The Rose Project, a ground-breaking charity that helps people with HIV and AIDS in East Africa. I think of it as the ‘thinking woman’s charity’ because they just get on with doing the smart things that need to be done.
Like for example, their programme to reduce the transmission of HIV from mother to child. HIV is passed from mother to child in about 58% of cases. But this does not have to be. There is a vaccine that you can give to pregnant women if you reach them before the 26th week that reduces the risk of spreading the HIV infection from 58% to just 2%.
So what do The Rose Project do?
They are building a maternity hospital in Lilongwe, the capital of Malawi and from that base they will be running a prevention of transmission from mother to child programme. They bring in nurses and doctors from Norway to assist with technical knowledge transfer. They do loads of great things, smart things that make real differences to people’s lives, but more on them later. The site’s going live in a few weeks.
But in the meantime, back to the tale of joy….
The Rose Project has teamed up with 5 Irish designers who have agreed to create five unique designs, celebrating the beauty and colour of Africa.
John Rocha, Helen Cody, and Aideen Bodkin and graphic designers Maree Hensey and Fiona Hanley have come up with amazing designs. This 100% Irish made, recycled paper can be used to add a little touch of designer magic to your Christmas gifts this year, but it’s not so jingle bellsy that you can’t use it for other occasions throughout the year.
All proceeds from the sale of the gift wrap will go directly to the funding of specific health programmes in East Africa – like the prevention of transmission of Aids from mother to child.
The Rose Project need to distribute their paper NOW to make sure it’s in the shops by Christmas-time.
And that’s where the introduction to another favourite client, Clerys, came in.
Clerys love the idea. They love it so much they’re going to base their windows around the concept. They are taking in thousands of rolls of this gift wrap that saves lives and it will be available throughout all of their stores. So make sure you pop into any Clerys store to buy your Christmas wrapping paper. There’s going to lots of other interesting initiatives between the two but for now, I have to keep them under wraps!!
Tags: Christmas Wrapping Paper, Clerys Department Store Dublin, Gift Wrap, The Rose Project
