What I Don’t Like About The Big Switch
April 6, 2009 at 9:12 pm
Everyone’s talking about how great the Big Switch campaign has been, but I would like to point out 3 things I don’t like about the site:
- There is a typo. On the “why switch” page, bullet point 1. Should be ‘your’ electricity costs. Also, that asterix doesn’t have a corresponding explanation on the page – anywhere! Wow, Web Factory need to check their work a little more closely. How embarrassing.
I wanted to see where they’re getting the basis of their calculation from. It says 10% saving – but how does it work? Is it a blanket 10% off whatever I’d pay with ESB? If so, then tell me that. Again in the box on the right hand side of that page, it’s referring to a 10%* but nowhere on the page does it tell me what the asterix is about. A nod and a wink from one of Ireland’s utility providers doesn’t exactly instill me with confidence. Especially when it’s the gas people, the ones who raise their rates by 20% at a time.
I can’t stand untalented ubiquitous RTE ‘celebrities’. Lucy Kennedy seems to be flavour of the month right now. So we get Lucy all over Ireland telling us to make the big switch. In non-controllable television-land I can’t do anything about that. But when she hits my computer screen, it’s rude to have her talking at me. Give me the ability to hit that ‘turn off sound’ button and shut her up. Actually if you gave me that button, I’d probably drop in and out of the big switch site just to shut her up!
So although Nicky Doran, head of marketing at Bord Gáis, Nicky Doran believes in interacting with bloggers, here’s one blogger who believes he hasn’t got it right. When you reach out to bloggers, or to Twitterers, or even run a natinonwide poster campaign directing people to your website, you should ensure that you get the basic www right.
UPDATE: What I don’t like about Airtricity’s website.
Tags: Big Switch Typo
