Tips For Facebook Fan Pages
March 5, 2010 at 9:48 am
A friend asked me recently for some advice on how to make her new Facebook fan page for her business go with a bang and not be crap. I thought it might be helpful to share my thoughts – if you have anything to add, please comment below:
Start off by getting the vanity URL: http://www.facebook.com/username/.
Click on that and choose your name. It’s better to have a name, eg. facebook.com/successcoaching than a numbered URL that’s hard to remember.
Then use this url when you’re promoting the page. Don’t forget to add it to your email signature, skype thought bubble, Twitter biog if you’ve got one, everywhere. Make it accessible to all.
Make a content plan for your page – decide on a frequency you’re going to give people stuff (eg 2 or 3 times a week) and make a plan of what you’re going to give them. Create a spreadsheet with months in it and fill in the slots based on seasonality and what’s going on in the business. Eg. In July you’re coming home – so you may want to write a piece on top tips to prepare for a long vacation in June.
Tone: be personal and individual not corporate.
Back to the content plan – it might seem laborious to try and fill 3 times a week with content. But images and video work really well. So spend a pleasant Friday afternoon scouring Youtube for inspirational videos that would be relevant for your page. Then all you have to do it post the video. **If you’re being really whizzy you can set up your WordPress blog to automatically update your FB page whenever a post is made. Then you can pre-load all your vids setting them to go live at dates in the future which means even less effort on your part!
People are more likely to comment on videos and images than just text. And, just like with a blog, it’s important that you acknowledge each and every one of them. Check the page daily and if someone has made a comment on your wall, in a discussion, or elsewhere, acknowledge it.
How to make your content interesting? Well the golden rule is to always write about me me me. Spin the tone of your text so it’s about the user and not the business. Keep it short – short sentences, short words, no multi-syllabic ones as our brains find it hard to process these online. Use bullets, but no more than 5 in a list. Don’t be afraid of headings, sub headings, bolding, and other formatting devices to make your text easy to read.
The big news is that no-one actually reads online: they scan. So you’ve got to present your text in easily scannable chunks. “How to…” , “The top 10 reasons for…”, “Do’s and Don’t's..” are all good styles to use to grab people’s attention. I think they work because they imply that they’re short, so people don’t mind giving you a piece of their attention.
Go off now and enjoy the insights that Facebook will give you about your business, it’s fans, and what kind of things interest them.
Tags: tips for facebook pages
Please leave a comment...
All comments are moderated before they are published.