Why Should I?
February 25, 2010 at 4:26 pm
The good people at Vodafone know a few things about marketing – rule 1 says you must extol the benefits when you’re trying to persuade people to do things. Why then have Vodafone Ireland (in a nod to getting down with the social space) added Twitter and Facebook logos to their customer log in page but with no statement as to why or what I will get?
It’s not like they have nothing to lure me in with – they’re running a competition on Facebook where I can win a €3000 shopping spree – why not mention that?
My advice to businesses wishing to tempt visitors over to their social spaces is to give a little flavour of what they can expect there – and not simply the Facebook or Twitter logo. A witty comment from a fan on Facebook. Or a helpful customer service tweet would show me what to expect and would lure me over in a flash.
Tags: social media advice
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