Seth Godin on Tribes
January 2, 2010 at 5:26 pm
We are living in a moment which is changing how ideas are created, spread and implemented.
When I was in college, I learned that there were several different types of market power. It started out with the market power of capability – where money or power was where it was at. But that requires ever cheaper labour and faster machines. Then it moved to the market power of persuasion – which is all about the push mentality. Take an average idea and plenty of advertising. Back in the early 1990′s we were taught that the type of market power that would succeed was specific market power – power of trademarks and copyrights. But now I know that is wrong. Power today is all about ideas and leadership.
For we are living in the age of Tribes. Want to know how to succeed in the age of tribes?
- Find something worth changing
- Connect others who think the same
- Lead them and spread the idea.
Simple.
Hear more direct from Seth Godin himself on TedTalks:
Tags: Seth Godin Tribes
Please leave a comment...
All comments are moderated before they are published.