The Intention Economy
November 6, 2009 at 8:36 am
If there’s one thing you do before knocking off for this weekend, read this: Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet), by David Gillespie (Aussie in Canada working for McCann Erickson. Found by way of We Are Social.
I believe we’re getting ahead of ourselves, confusing the growth of the Internet with it growing up, but I also believe we’re doing some amazing things..
Reminds me of this comment from Euan Semple:
There is something else going on here that is to early for an ism but that is really interesting. It is about small people loosely joined. It is small and personal in essence but powerful in combination. It is not about people being insignificant but about being unassuming.It is not about being individualistic but about being loosely joined.
If I tell my Facebook friends about your brand it’s because I like my friends, not because I like your brand.
- Mike Arauz
Tags: Intention Economy, Social Media
Comments (4 responses)
[...] Maryrose drew my attention to a lovely quote the other day by Euan Semple: There is something else going on here that is to early for an ism but that is really interesting. It is not grandiose enough to support an ism. It is about small people loosely joined. It is small and personal in essence but powerful in combination. It is not about people being insignificant but about being unassuming.It is not about being individualistic but about being loosely joined. [...]
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Guys thanks so much for taking the time not only to read but to share it with your audience. Hope you found value in it, and here’s to the conversations to come!
All the best,
David
Wow – Brightspark blog is visited by social media royalty! (swoon!)
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