Why Do I Blog?
April 20, 2009 at 5:45 pm
Because I have something to say. Most of the time. And I like to write. Plus it allows me to get things off my chest.
Search engine benefits of business blogging:
- If you’re writing 1 blog post a week, that’s one time per week more than your competitors that your content is changing. Google likes frequently changing content and will give a higher ranking to you than your competitors cet. par. (Wow, I haven’t used cet. par. since Trinity days!)
- Your site’s ranking will be further assisted by quality inbound links when other bloggers link to you. Or indeed, when you comment on their blogs and leave your name and website address.
- If you use tags correctly and tell Google what each post is about, this will facilitate deep ranking, ie. it’s not just your home page that will be ranked, but individual blog entries too.
Other benefits:
- If you’re selling professional services, it’s a great chance for you to show off your knowledge on your subject. If you do it often enough, it will soon attract the attention of canny journalists, so there’s even free PR.
- Blogging makes email marketing even more of a no-brainer. Your blog is your email’s content. Come email marketing send date time, simply repackage the best of the blog and ship it on out to your list who will love you for it.
- It’s a great discipline. Writing regularly hones your skills at communicating your thoughts concisely and effectively. You can plug things that you like through your blog. And diss things you don’t like. And even threaten to write about things in your blog when people are being assholes and are refusing to pay for services you’ve provided in good faith.
Soft and fluffy benefits:
- You make new friends! Because blogging is not just about writing your own one, it’s about reading and commenting on other blogs too, you will get to know loads of new people with similar interests to you. Bloggers are generally a nice bunch so you will end up falling in friendship with your new love.
- Puts people off you. By this I mean that people who do not like your style will not come knocking on your door once they read your blog! That’s a good thing. The corollary is that like-minded potential clients will read it and be turned on by it – and that’s the type of person you want to do work for.
So what are you waiting for?
If you haven’t got a blog, and you’re itching to get writing, then get in touch and we have you up and running in an incredibly short amount of time. If you’ve suddenly been tasked with writing the company blog and you’re a bit unsure about how to start, you might want to attend one of our writing for the web or blog training courses.
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