Maryrose Lyons blogging since 2003...

Versatility Is The Name Of The Game

April 30, 2009 at 1:35 pm

I had a meeting with new clients today. They engaged me to do content copywriting for their new sites. We sat in favourite meeting joint, The Morrison Hotel (which incidentally has its wifi back up and working at full speed). But it soon became apparent that what they needed was more about user and persona based design.

So I put on my usability hat and we had a very successful meeting where the happy clients have gone off with the bones of a wireframe. They’re selling product. What we came up with was a 3 column layout in which:

Column 1 is basic product
Column 2 is packaging up their content for different user types
Column 3 is packing up their content by need

It’s not rocket science. And it has certainly been done before. But what I liked was they thought they needed my help on one thing but I was able to help them on another. In these days of value for money, versatility is the name of the game!

By the way, for those of you who don’t know – my background is Marketing. I’ve worked in Internet Marketing Ireland for 10 years. And I’ve been developing clever, user focused, accessible sites for 6 years. I’m a qualified copywriter. And I tend to have good ideas.

That will be all!

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