KLM’s Email Marketing
March 31, 2009 at 12:47 pm
It really annoys me when the big guys with the large budgets blatantly break the law, especially when it comes to email marketing. Airlines are particularly bad. Today’s Law Breaking Emailing Airline is KLM.
Story So Far
- I recently entered a competition to win a prize to somewhere fabulous with KLM. I did not tick the box to receive email offers from them, and I remember thinking at the time whether I was in with a hope in hell of winning. Question: do you think marketers will ever give a prize out to someone who hasn’t taken the action that they wanted?
- Since then I have received 3 emails from KLM Ireland since Feb 27. None of these emails give me the ability to unsubscribe. That is against the law. It’s also pretty basic. Why would you want to market to people who do not want to receive things from you? You’re also wrecking your own stats.
What Can I Do?
- How do I get my name off their list?
- Is it going to be like the case with Easy Jet France when I booked a flight with them in 2003 and they are still sending me emails in French – ones which I need to login to their site with a user name and password to get off?
- I’d be tempted to take this one to the Data Protection Commissioners again. After all, KLM is a giant corporate that is deliberately flouting the law. But when I look at the registration of the email address being used to send this piece of spam, I find that it’s KLM Royal Dutch Airlines in Schipol. Will our intrepid Data Protection Commissioners have the will to take it up with someone outside of our little emerald jurisdiction?
If you have any suggestions on how I might get my name off this list in an obstrusive fashion, I’d love to know.
Bottom of KLM Spam Email, no opt-out:
Bottom of Aer Lingus Email, with opt-out:
aer lingus does it right
Tags: KLM Spam Email
Comments (3 responses)
I just love this press release : http://www.dataprotection.ie/viewdoc.asp?DocID=890&m=f
What say you we set up an I’ve Been Spammed campaign – could be an interesting little project for us?
I think that’s a brilliant idea Sarah! You could have points for the amount of genuine spamming by Irish businesses who ‘should know better’ and triple points if you manage to get the data protection commissioners to do something!
I entered the same KLM Competition, and like you noticed that I can’t unsubscribe. I have set up an email filter that bins any new ones – will be watching to see how you get on with this.
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