When online copywriting isn’t enough
January 20, 2009 at 5:49 pm
I’m an online copywriter. I love writing content for web; taking huge swathes of multi-syllabic, long sentences written in the passive voice and converting it to something short and punchy. When I’m not writing content for web, I teach others how to do it. It’s not rocket science. If you can write, it’s just like learning to surf – wonderfully exhilerating once you know how!
But sometimes web copywriting isn’t enough.
Recently I was introduced to a company that needed help with the copy for its marketing materials – both online and print. I was called in to help. And boy could I help! Because I am that rare and unique being (in this market at least) who also wears another hat – that of Marketing.
Long before I got into copywriting, I learned everything I know about marketing. This was before Internet Marketing had evolved (yes kids… I am that old!). Since I’ve been working in Internet Marketing since 1999 (a whole decade!) I’ve evolved with it as new techniques and ideas evolve. So when I was called out to this new client who needed a copywriter, it turned out that I could give them more, much more.
They already had asked two other copywriters to work on some content for them, and they just weren’t happy with what they’d got. I’m sure the others did a good job, but they were copywriting messages that they were provided by the client. What the client needed was someone to help them craft those messages in the first place. And this is what I did.
And so when we had identified the benefits and the key messages, then I got around to crafting the copy. We got the brochures done first and now we’re moving on to the website. Soon we’ll be introducing email marketing, and are looking to get high results on search.
The result?
One happy client who is getting the kind of results he wants. And for me, it’s all good – business that’s interesting and worthwhile and pays on time.
[Another good news story for January brought to you by Brightspark!]
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